While investor demand drives headlines, the jewelry sector—40-50% of total demand—is under immense pressure from high prices. While currently compensated for by investment inflows, a sudden, sharp drop in jewelry consumption could emerge as a significant and overlooked drag on gold prices if the rally continues.
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The unusual tandem rise of gold (a safe haven) and tech stocks (risk-on) is explained by Vanguard's Joe Davis as the market pricing in two divergent possibilities: a pessimistic, deficit-driven slump and an optimistic, AI-fueled boom, dismissing a moderate middle ground.
A 100-year chart of the S&P 500 priced in gold shows a major cyclical peak was hit in late 2021, similar to 1929 and 2000. This inflection point suggests a long-term, decade-plus trend reversal favoring hard assets like gold and Bitcoin over U.S. equities.
Facing unprecedented government debt, a cycle of money printing and currency devaluation is likely. Investors should follow the lead of central banks, which are buying gold at record rates while holding fewer Treasury bonds, signaling a clear institutional strategy to own hard assets.
J.P. Morgan's bullish gold forecast isn't just about investor flight to safety. It's underpinned by inelastic mine supply failing to meet structurally higher demand from central banks, who can buy fewer tons at higher prices to maintain reserve targets, creating a strong floor for the market.
JPMorgan forecasts a drop in central bank gold purchases in 2026. This isn't a bearish change in strategy, but a mechanical effect of higher prices. At over $4,000/oz, central banks can buy fewer tons to achieve their desired percentage allocation of gold reserves, indicating continued structural demand.
Unlike in 1971 when the U.S. unilaterally left the gold standard, today's rally is driven by foreign central banks losing confidence in the U.S. dollar. They are actively divesting from dollars into gold, indicating a systemic shift in the global monetary order, not just a U.S. policy change.
Unlike Bitcoin, which sells off during liquidity crunches, gold is being bid up by sovereign nations. This divergence reflects a strategic shift by central banks away from US Treasuries following the sanctioning of Russia's reserves, viewing gold as the only true safe haven asset.
For 50 years, commodity prices moved together, driven by synchronized global demand. J.P. Morgan identifies a breakdown of this trend since 2024, dubbing it the 'crocodile cycle,' where supply-side factors cause metals to outperform while energy underperforms, creating a widening gap like a crocodile's mouth.
Alan Greenspan viewed a rising gold price as a market signal that monetary policy was too loose and interest rates were too low. Today's soaring gold price, viewed through this lens, suggests the Federal Reserve is making a significant policy error by considering rate cuts.
Investors hesitant to buy assets like gold near all-time highs can use trend following for exposure. The strategy systematically enters prevailing trends and, crucially, provides a built-in, non-emotional exit signal when the trend reverses, mitigating timing risk.
