When a top engineer planned to leave to found a startup, Amplitude retained him by giving him autonomy to build his own project (AI Visibility). They offered a safe space to learn "while getting paid" and promised to fund his future venture, turning a potential talent loss into a massive product win.

The most effective hires are individuals with the entrepreneurial drive to build their own business but who recognize greater potential in leveraging your company's platform and distribution. This strategy attracts talent that thinks like owners, not employees, and can run their departments autonomously.

An unexpected benefit of a B2B creator program is its potential as a talent pipeline. Common Room sponsored a creator who became so engaged with the product's value that they later hired him to lead their SDR team. This creates a powerful feedback loop where an authentic evangelist now dogfoods the product and leads a core GTM function.

Early-stage startups can't win on salary. The ideal hire is a veteran from a top tech company who has already achieved financial security. They are motivated by passion for the mission, not compensation, and are more likely to accept an equity-heavy package.

To lure senior talent from giants like SpaceX, Base Power pitched more than equity. It offered a chance to work on humanity's hardest problems (energy), promising a continuous stream of complex challenges that top performers crave, alongside massive economic upside.

When building his internal developer tools team at Meta, Adrian's hiring strategy was simple: find talented engineers who were already building similar tools on the side out of passion or necessity. He then offered them the chance to turn that side-hustle into their full-time, high-impact job.

Top AI talent wants to work for AI companies, not legacy SaaS businesses. To compete, sell them on your unique advantages: a massive, proprietary dataset for model training and an existing distribution channel that ensures their work gets used by thousands of customers on day one—something AI-only startups lack.

Actively recruiting entrepreneurs whose own ventures recently failed brings in smart, driven individuals with high ownership and a hunger to prove themselves. This is invaluable in the early, capital-constrained days when you need a team with a founder's DNA.

Rippling actively hires former founders because they have a unique ability to find paths forward when facing seemingly impossible constraints. Unlike typical managers who present problems, founders understand that if the 'reasonable' path leads to failure, they must find an 'unreasonable' one to survive.