Offer a significant, permanent discount exclusively to customers who sign up before a product or location officially launches. This creates urgency and scarcity, driving a large influx of initial customers and ensuring immediate profitability from day one.
Justify "too good to be true" discounts by tying them to real-life events, both positive (birthdays, holidays) and negative (unexpected bills, damaged goods). This authenticity makes the offer more believable and compelling to customers, increasing conversion.
Customers who pay a significant initiation fee are psychologically primed to stay longer to justify their initial investment, even if their monthly rate is lower. This "sunk cost fallacy" makes them a "stickier" customer than those on low-cost, no-commitment plans.
Instead of offering a fixed lifetime price (e.g., "$10/month forever"), offer a percentage or dollar amount off the retail price. This allows you to raise your base prices in the future to account for inflation or added value, while still honoring the discount for loyal customers.