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  1. Marketing Against The Grain
  2. Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)
Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain · Feb 19, 2026

Meta's new AI agent, Manus, challenges OpenClaw with an easy-to-use interface, multi-channel access (email, Telegram), and portable 'skills.'

Email Forwarding Is the Most Underrated Interface for Triggering AI Agent Workflows

Beyond chat or voice, the ability to simply forward an email to an AI agent to initiate complex tasks—like researching an investment or summarizing a newsletter—is a game-changing feature. This leverages an existing, universal behavior to seamlessly integrate AI into daily workflows, a feature few are discussing.

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo) thumbnail

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain·12 hours ago

Creating Effective AI 'Skills' Is an Iterative Process, Not a One-Shot Prompt

Developing a high-quality AI skill, like an "Ad Optimizer," is not as simple as writing a single prompt. It requires a laborious, iterative cycle of instructing, testing, analyzing poor outputs, and refining the instructions—much like training a human employee. This effort will become a key differentiator.

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo) thumbnail

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain·12 hours ago

AI Users Have No Brand Loyalty and Will Immediately Switch for Better Output

Despite significant history and memory built up in platforms like ChatGPT, power users quickly abandon them for models like Claude or Manus that provide superior results. This indicates that output quality is the primary driver of adoption, and existing "memory" is not a strong enough moat to retain users.

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo) thumbnail

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain·12 hours ago

Meta's Manus AI Shows User-Friendly UX Trumps Raw Power for Personal Agents

While tech enthusiasts focus on powerful but complex agents like OpenClaw, Meta's Manus is gaining traction by offering a simplified, code-free version. This suggests mass-market adoption for AI agents hinges on ease of use and accessibility, not just technical capability.

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo) thumbnail

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain·12 hours ago

Portable 'Skill' Files Are Becoming the Universal Standard for AI Task Instruction

Reusable instruction files (like skill.md) that teach an AI a specific task are not proprietary to one platform. These "skills" can be created in one system (e.g., Claude) and used in another (e.g., Manus), making them a crucial, portable asset for leveraging AI across different models.

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo) thumbnail

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain·12 hours ago

The Future of AI Isn't a Single Assistant but Collaborative Teams of Specialized Agents

The next evolution for autonomous agents is the ability to form "agentic teams." This involves creating specialized agents for different tasks (e.g., research, content creation) that can hand off work to one another, moving beyond a single user-to-agent relationship towards a system of collaborating AIs.

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo) thumbnail

Meta’s AI Agent is Better Than OpenClaw (Manus AI Demo)

Marketing Against The Grain·12 hours ago