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  1. ReThinking
  2. The science of taste and smell with Rachel Herz
The science of taste and smell with Rachel Herz

The science of taste and smell with Rachel Herz

ReThinking · Jul 22, 2025

Neuroscientist Rachel Herz explains supertasters, the genetics of flavor, and why our deeply undervalued sense of smell is vital for emotion.

White Plates Make Desserts Taste Sweeter Than Black Plates

The color of tableware significantly influences taste perception. For instance, a sweet dessert served in a white bowl is perceived as sweeter than the same dessert in a black bowl. This demonstrates how visual context, not just the food itself, shapes our sensory experience.

The science of taste and smell with Rachel Herz thumbnail

The science of taste and smell with Rachel Herz

ReThinking·10 months ago

A Partner's Scent Is a Critical, Unspoken Barrier to Intimacy in Relationships

While not always a conscious beacon of attraction, disliking a partner's natural scent can create an insurmountable barrier to physical intimacy. This issue often emerges in marital counseling as a key reason for relationship breakdowns, highlighting smell's powerful, subconscious role in human connection.

The science of taste and smell with Rachel Herz thumbnail

The science of taste and smell with Rachel Herz

ReThinking·10 months ago

Detecting Illness by Smell Relies on Noticing a Deviation from a Person's Baseline Scent

The ability to "smell" an illness, like an ear infection or Parkinson's, is not about detecting a universal "sick" odor. It is about recognizing a change from an individual's unique baseline body scent. This skill, once used by doctors, highlights the importance of familiarity in using scent for diagnostic purposes.

The science of taste and smell with Rachel Herz thumbnail

The science of taste and smell with Rachel Herz

ReThinking·10 months ago

Losing Your Sense of Smell Can Justify 90% of Your Net Worth in Compensation

Neuroscientist Rachel Herz argues the sense of smell is profoundly undervalued. Its loss warrants massive compensation because the brain regions for smell, emotion, and memory are intertwined. Losing smell can lead to severe depression and a disconnected sense of self, making it far more debilitating than commonly believed.

The science of taste and smell with Rachel Herz thumbnail

The science of taste and smell with Rachel Herz

ReThinking·10 months ago

Supertasters' Aversion to Bitter Vegetables Correlates with Higher Colon Cancer Risk

Being a "supertaster" has health downsides. Their intense genetic aversion to bitter tastes often leads them to avoid antioxidant-rich foods like leafy greens. This dietary pattern is linked to a higher incidence of colon cancer among supertasters, showing a direct link between taste sensitivity and long-term health outcomes.

The science of taste and smell with Rachel Herz thumbnail

The science of taste and smell with Rachel Herz

ReThinking·10 months ago

Chewing Releases Different Aromas Than Sniffing, Explaining Why 'Stinky' Foods Taste Good

Foods like stinky tofu or durian can taste delicious despite smelling awful because chewing releases different volatile compounds than simply sniffing does. This changes the flavor-scent profile once in the mouth, creating a disconnect between the initial external aroma and the final internal taste experience.

The science of taste and smell with Rachel Herz thumbnail

The science of taste and smell with Rachel Herz

ReThinking·10 months ago