Many cancer cells rely heavily on glucose (the Warburg effect) and cannot efficiently use ketones. A strict ketogenic diet may starve these tumors while nourishing healthy cells. In one case, it led to a 70% reduction in cancer markers in six weeks, far exceeding chemotherapy's expected 30%.

To encourage better choices, emphasize immediate, tangible rewards over long-term, abstract goals. A Stanford study found diners chose more vegetables when labeled with delicious descriptions ("sizzling Szechuan green beans") versus health-focused ones ("nutritious green beans"). This works with the brain's value system, which prioritizes immediate gratification.

Your food cravings may not be entirely your own. Harmful gut microbes can release compounds that chemically increase your desire for the ultra-processed, high-sugar foods they feed on, effectively sabotaging your health goals from within.

The goal of fiber is to feed gut bacteria that produce butyrate, a key acid for gut health. However, you can bypass this. Being in a ketogenic state directly provides beta-hydroxybutyrate (a ketone) to the gut, strengthening the microbiome without requiring high fiber intake.

Research published in Nature Medicine indicates that ketogenic and vegan diets impact the immune system differently. While a vegan diet tends to enhance the broad, non-specific innate immune system, a ketogenic diet was shown to augment the more specialized adaptive immune system (T-cells and B-cells).

A surprising driver of Fruitist's success is the Ozempic effect. GLP-1 drug users consume more fruit but are averse to "surprises" in taste or texture. This creates demand for branded, highly consistent produce, allowing companies like Fruitist to command a premium price from this growing consumer segment.

A 7-year study of healthy individuals over 85 found minimal genetic differences from their less healthy counterparts. The key to their extreme healthspan appears to be a robust immune system, which is significantly shaped by lifestyle choices, challenging the common narrative about being born with "good genes."

To significantly slow the progression of age-related macular degeneration, a leading cause of blindness, a surprisingly modest diet change is effective. Consuming just two servings of oily fish and 2.7 servings of green leafy vegetables per week reduces the risk of the disease advancing by 41%.

Nutritional research shows that dietary diversity is a more critical health factor than simply eliminating animal products. People who consume 30 or more different kinds of plants and animals weekly are significantly freer from disease than even those on exclusively vegan or vegetarian diets.