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How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit · Sep 22, 2025

WordPress founder Matt Mullenweg on 20 years of grit, navigating the hero-villain cycle, and championing open source as a life mission.

Mandate Sabbaticals to Build Organizational Resilience, Not Just as a Perk

Automattic's mandatory 2-3 month sabbaticals are a strategic tool for organizational health. The prolonged absence of key people forces the company to eliminate single points of failure and develop new leaders, making the organization "infinitely more resilient and adaptable."

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago

Founders Face a Predictable "Hero-Villain Cycle" in Public Perception

Matt Mullenweg notes that entrepreneurs inevitably cycle between being celebrated and vilified. Surviving this requires ignoring the noise and focusing on core principles and customers, recognizing even today's tech giants faced similar periods of extreme negative sentiment.

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago

Technology Swings on a 7-10 Year Pendulum Between Proprietary and Open

Matt Mullenweg observes a predictable cycle where technology swings from open to proprietary and back. When proprietary systems become too profitable and user-hostile, it creates a market opportunity for open-source alternatives to emerge and capture disillusioned customers.

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago

WordPress Founder's Spam Scandal Became the Catalyst for a Core Product

A career-threatening mistake—getting WordPress.org banned from Google for hidden link spam—directly inspired Matt Mullenweg to create the anti-spam service Akismet. He felt a "karmic debt" to solve the very problem he had contributed to, turning a crisis into a major innovation.

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago

Automattic's Founder Hired an Experienced CEO for His First Nine Years

Counter to the modern "founder-led" mantra, a 20-year-old Matt Mullenweg hired an experienced CEO to run Automattic. This "Google era" model prioritized veteran leadership to scale the company, allowing the young founder to focus on product before eventually taking back the reins.

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago

A Founder's Entire Year Is Defined by Just 15-20 Pivotal Hours

Success isn't about working nonstop. Matt Mullenweg argues that an entire year's outcome hinges on a few crucial moments—a key decision, a critical meeting, or a pivotal partnership. The wisdom brought to these 15-20 hours is what truly matters, not the total volume of work.

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago

A Draining Lawsuit Can Reaffirm a Founder's Mission

Facing a lawsuit that made him want to "walk away from everything," WordPress founder Matt Mullenweg took a short break. He discovered that being away from his life's mission—open source—was more painful than being attacked for it, which re-energized his commitment and provided clarity.

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg thumbnail

How WordPress Became a Web Giant | Automattic Founder and CEO Matt Mullenweg

Grit·5 months ago