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  1. Long Strange Trip: CEO to CEO with Brian Halligan
  2. Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)
Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan · Dec 11, 2025

CEOs of ElevenLabs & Lovable share hypergrowth secrets from Europe: balancing experience vs. potential, nimble planning, & a 996+ culture.

Hypergrowth CEOs Credit Prior Big-Tech Experience, Not Youthful Naivete, for Their Success

CEOs of ElevenLabs and Lovable argue their time at companies like Palantir and Google was essential for learning to build at scale, understand customer problems, and develop ambitious ideas. They doubt they would have succeeded starting right out of school.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

To Delegate Effectively, First-Time CEOs Should First Do the Job Themselves to Understand its Basics

ElevenLabs' CEO avoids ineffective delegation by first immersing himself in a new function (like sales or legal). This allows him to understand the fundamentals, which is crucial for assessing and hiring the right expert leader for that role.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

Unlike in the US, European Founders Must Actively "Sell" the Value of Equity to Employees and Their Families

In Europe, the value of startup equity is not widely understood. ElevenLabs' CEO had to convince new hires and even their families that equity was a valuable part of compensation, sometimes having to "almost force" employees to accept it, a stark contrast to the US tech scene.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

ElevenLabs' 24-Hour Rule: Integrate New AI Models Immediately to Maintain a Competitive Edge

The most critical window for staying ahead in AI is the first 24 hours after a new technology is released. ElevenLabs mobilizes its small, nimble teams to begin integration immediately to capitalize on the moment, believing this is the key to being ahead.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

European Startups Win Talent by Becoming the #1 Destination in Their Local Ecosystem

Rather than lamenting the distance from Silicon Valley, top European founders frame their location as an advantage. They become the undisputed top company for ambitious, loyal, and less-expensive talent in cities like Stockholm or Warsaw, attracting engineers eager for a generational opportunity.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

Manage CEO Email Overload by Classifying Inbound Messages into P0, P1, and P2 Priority Tiers

The CEO of ElevenLabs uses a human assistant and a script to triage his inbox. Emails are automatically labeled P0 (respond same day), P1 (respond within the week), or P2 (low priority). This system provides immediate clarity on what needs attention.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

Hypergrowth Startups Should Aim for a 50/50 Mix of Experienced Execs and High-Slope Internal Promotes

ElevenLabs' CEO has 15 direct reports, split evenly between experienced veterans who have "seen it before" and high-potential employees who have grown with the company. This blend of experience and internal context is key to managing rapid scaling.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

Your First Sales Leader Doesn't Just Build a Playbook, They Replicate Themselves and Set the Team's Culture

ElevenLabs' CEO realized his first sales leader hire was monumental not just for revenue, but for culture. Sales leaders tend to hire people in their own image, meaning that first hire dictates the approach and values of the entire future sales organization.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago

AI Startups Ditch Annual Plans for Flexible 6-Month Roadmaps and Timeline-Free Research

In the fast-moving AI space, rigid long-term planning is futile. Lovable uses a flexible six-month product roadmap, while ElevenLabs uses quarterly initiatives for alignment but gives its foundational research teams total freedom from timelines to foster innovation.

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable) thumbnail

Hard Mode: Hypergrowth from Europe with Mati (ElevenLabs) and Anton (Lovable)

Long Strange Trip: CEO to CEO with Brian Halligan·4 months ago