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  1. In Depth
  2. Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)
Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth · Apr 21, 2026

Artemis co-founders on their 'AI vs AI' war against cyber threats, building an AI-native team, and lessons from rapid, founder-led growth.

Structure Your Codebase to Maximize the Accuracy of AI Coding Assistants

To build a truly AI-native engineering team, Artemis makes technical architecture decisions based on a primary question: will this choice increase or decrease the likelihood of AI tools generating correct answers? This optimizes the entire system for AI-assisted development and debugging.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

AI-Native Startups Beat Incumbents by Rebuilding the Core Control Layer

Legacy platforms adding AI features are bottlenecked by their old architecture. Truly AI-native companies build agentic reasoning into the foundational control layer, enabling superior performance and interconnectivity between AI components, which creates a durable moat.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

An Early PMF Signal is Customers Spending Political Capital to Deepen Integration

After a quick, low-effort integration, the key signal of product-market fit is when customers immediately invest their own political capital to connect deeper, more complex data sources. This shows you've earned their trust and demonstrated significant value.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

Test a Candidate's Ability to Ship, Not Just Their Ability to Code

For a hiring project, Artemis didn't review code. They asked candidates to build a functional website and share the live URL, explicitly not caring how it was built. This shifted the assessment from coding proficiency to the more crucial startup skill: the ability to build and deliver a result.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

Assess AI Talent on Learning Agility, Not Just Prior Tool Experience

Since AI tools are new and their use is often restricted at legacy companies, prior experience is a poor predictor of success. Artemis prioritizes a candidate's eagerness to learn and operate at the cutting edge, teaching them their intensive, multi-instance workflows upon joining.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

Inbound Customer Interest While in Stealth Signals It's Time to Launch

Artemis timed its public launch based on a key signal: customers began reaching out proactively while the company was still in stealth. For a cybersecurity startup, this rare occurrence validated strong market pull and product differentiation, indicating it was the right time to emerge.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

Front-load Reference Checks to Accelerate and De-risk Hiring Decisions

Artemis moves reference checks to the beginning of their hiring process, not the end. They've found an almost perfect correlation between the strength of references and on-the-job performance. This allows them to de-risk candidates and make high-conviction offers within just one or two days.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

Co-founders Avoid Disagreement by Deferring to Whoever Has Deeper Context

The Artemis co-founders maintain high velocity by minimizing disagreements. When they have differing opinions, the person who has thought less deeply about the specific issue defers to the one with more context. This is built on a foundation of mutual trust and recognizing most decisions are reversible.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

Use AI Agents to Automate Product Friction Analysis From User Data

Artemis automates the analysis of product usage data by deploying AI agents instead of relying on manual session reviews. These agents identify points of customer friction and can even suggest new features to streamline workflows, turning a time-consuming process into a scalable, automated one.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago

True Product Validation is When Design Partners Proactively Ask to Buy

The strongest signal of product-market fit for Artemis came when their first design partners told them they wanted to buy the product before being asked. The product had become so integral to their daily operations that customers initiated the commercial discussion to ensure enterprise-level reliability.

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis) thumbnail

Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

In Depth·9 hours ago