Deel's acquisition strategy accelerates time-to-market by rebuilding an acquired product's front-end within two months and immediately giving it to the sales team. While salespeople are learning and selling, the engineering team rebuilds the entire back-end natively. This parallel process closes a potential 12-month integration gap and generates immediate market feedback.
To maintain momentum, Cisco makes critical integration decisions—like site strategy or system consolidation—during diligence, not after close. These decisions are embedded into the final deal commitment materials, preventing post-close paralysis and emotional debates, allowing teams to execute immediately.
To avoid a broken handoff, embed key business and integration experts into the core deal team from the start. These members view diligence through an integration lens, validating synergy assumptions and timelines in real-time. This prevents post-signing surprises and ensures the deal model is operationally achievable, creating a seamless transition from deal-making to execution.
Many M&A teams focus solely on closing the deal, a critical execution task. The best acquirers succeed by designing a parallel process where integration planning and value creation strategies are developed simultaneously with due diligence, ensuring post-close success.
Don't force your sales team to learn and sell a completely new product. Instead, integrate the new capability into an existing, successful product, making it "first" or "default" for that channel. This reduces sales friction and complexity, leveraging established momentum for adoption.
To launch new products and compete with agile startups, embed a small "incubation seller" team directly within the technology organization. This model ensures tight alignment between product, engineering, and the first revenue-generating efforts, mirroring the cross-functional approach of an early-stage company.
A separate Integration Management Office (IMO) creates a risky handoff. A better model for agile teams is for the Corp Dev professional who sourced and led the deal to pivot and own the integration plan post-close. This ensures the original deal thesis is carried through execution without loss of context.
To avoid post-close surprises and knowledge loss, marry diligence and integration leads before an LOI is even signed. This ensures real-world operational experience informs diligence from the start. The goal is to have a drafted integration thesis by LOI and a near-complete plan by signing, not after closing.
A process where the deal team hands off a signed transaction to a separate integration team is flawed. State Street integrates business and integration experts into the deal team from the start. This ensures diligence is informed by integration realities, timelines are realistic, and synergy assumptions in the deal model are achievable.
After making 13 acquisitions, Deel's CEO learned that the deals that didn't work well were those approached with a 'why not?' attitude. These were often opportunistic plays on adjacent but non-core businesses. Now, he has a simple filter: if an inbound acquisition opportunity isn't an immediate and enthusiastic 'hell yeah,' he passes, avoiding the distraction and integration challenges.
In high-growth phases, M&A should accelerate product development, not find new growth engines. Start with small team/IP acquisitions to build the internal capacity for integration. This de-risks larger, more strategic deals later as the company matures and its organic growth slows.