Before launch, product leaders must ask if their AI offering is a true product or just a feature. Slapping an AI label on a tool that automates a minor part of a larger workflow is a gimmick. It will fail unless it solves a core, high-friction problem for the customer in its entirety.

Many teams wrongly focus on the latest models and frameworks. True improvement comes from classic product development: talking to users, preparing better data, optimizing workflows, and writing better prompts.

To build truly effective agents, adopt a "founder's level of service" mindset. This involves an intensive discovery process to become a temporary expert in the client's business, culture, and brand voice. This deep, meticulous care ensures the final AI system is perfectly aligned with the client's intentions.

High productivity isn't about using AI for everything. It's a disciplined workflow: breaking a task into sub-problems, using an LLM for high-leverage parts like scaffolding and tests, and reserving human focus for the core implementation. This avoids the sunk cost of forcing AI on unsuitable tasks.

The most effective way to build a powerful automation prompt is to interview a human expert, document their step-by-step process and decision criteria, and translate that knowledge directly into the AI's instructions. Don't invent; document and translate.

Early versions of AI-driven products often rely heavily on human intervention. The founder sold an AI solution, but in the beginning, his entire 15-person team manually processed videos behind the scenes, acting as the "AI" to deliver results to the first customer.