The company intentionally kept its team extremely lean, making its first hire at nearly $1M ARR. Over the next year, it grew revenue by 10x while only expanding the team to 24 people. This highlights the power of a product-led growth model to achieve hypergrowth with remarkable capital efficiency.

The era of bloated headcount is over. Market expectations for efficiency have fundamentally changed, driven by AI and a post-2021 correction. The minimum acceptable revenue per employee for a public SaaS company has doubled from ~$200k to a new standard of $400k-$500k.

The operating model for SaaS has inverted post-2021. Previously, growth came at the cost of declining efficiency ('200% headcount to grow 100%'). The new benchmark is to achieve hyper-efficiency at the margin, demanding teams grow revenue at double the rate of their headcount expansion.

Efficiency gains from AI will create a new normal where B2B companies target $1-2 million in revenue per employee. This is a dramatic increase from the previous SaaS benchmark and means startups will operate with significantly smaller teams, exacerbating job displacement and wealth disparity.

AI allows companies to suppress their 'hunger' for new hires, even as revenues grow. This breaks the historical correlation where top-line growth required headcount growth, enabling companies to increase profits by shrinking their workforce—a profound shift in corporate strategy.

Amazon publicly projects it can double its massive retail revenue in the next 7-8 years using only automation, without adding a single employee. This showcases the extreme scale of its investment in robotics and the future of labor.

Despite revenue growth, Salesforce is not expanding its engineering team. Marc Benioff states that tools like Claude Code and Cursor have made his existing 15,000 engineers so much more productive that he can keep headcount flat. In contrast, he is hiring 20% more account executives to manage customer relationships.

While direct layoffs attributed to AI are still minimal, the real effect is a silent freeze on hiring. Companies are aiming for "flat headcount" and using AI to massively boost revenue per employee, a trend not captured in layoff statistics but reflected in record-low hiring plans.

Large-scale layoffs at growing companies like Amazon signal a new era of "corporate anorexia." AI and automation are allowing corporations to double revenue without increasing headcount. This drives enormous productivity and stock gains but signals a future of flattening white-collar employment, even in a strong economy.