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During their fundraising process, the A-Frame founders made it a criterion that investors have women or people of color on the investment team. They found that VCs were responsive to this request, demonstrating that founders have the power to influence industry norms by stating their values clearly.

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Founders should press VCs on how they specifically envision working together. A strong investor can articulate a nuanced plan tailored to the team's unique needs and the founder's working style, moving beyond a generic menu of services to show true alignment and understanding of the business's goals.

When fundraising, the most critical choice isn't the VC fund's brand but the specific partner who will join the board. Sophisticated founders vet the individual's strengths, weaknesses, and working style, as that person has a more direct impact on the company than the firm's logo on a term sheet.

Instead of coaching unconventional founders to be more palatable for mainstream Series A investors, early backers should encourage them to lean into their unique traits. The investor's role is to help them find the right future partners who appreciate their peculiar worldview, not to change it.

The expectation for venture capitalists has shifted. Founders no longer just want finance professionals; they demand investors who have direct operational experience and have been "in the trenches" of building a company. This change reflects a move towards more hands-on, value-add investing.

Relying on moral imperatives alone often fails to change entrenched hiring behaviors. Quotas, while controversial, act as a necessary catalyst by mandating different actions. This forces organizations to break the cycle of inertia and groupthink that perpetuates homogenous leadership.

The funding gap isn't just about discrimination. Women, on average, are more risk-averse and often build passion-led businesses that don't fit the hyper-growth VC model. They favor bootstrapping and debt, leading to higher survival rates but fewer billion-dollar 'unicorns,' reframing the definition of entrepreneurial success.

Instead of setting diversity quotas for her male-dominated tech network, Muriel Faberge simply encouraged members to invite their female colleagues, sisters, and even mothers. This simple, personal approach naturally led to a balanced community with roughly equal gender representation, without forced mandates.

Don't wait for a corporate mandate. Any leader, even of a small team, can demonstrate commitment to DEI by including specific diversity and inclusion goals in their personal performance objectives. It would be a brave senior leader who would push back on such an initiative.

Reframe the pitch meeting from a judgment session to a mutual evaluation. Founders are selecting a partner for 7-10 years and must assess the investor for chemistry and fit, rather than just seeking capital from a position of need.

When leaders resist DEI on moral grounds, reframe it as a business necessity. Connect a diverse workforce to understanding and capturing untapped, diverse customer markets. This shifts the conversation from a perceived cost (subtraction) to a clear business gain (expansion).

Founders Can Use Fundraising Leverage to Push for VC Team Diversity | RiffOn