Entrepreneurs often have enough new ideas to kill their focus. A tactical solution is maintaining a dedicated document to fully flesh out every new idea as it arises. This process satisfies the creative urge and provides emotional distance, allowing for more objective evaluation later without disrupting current priorities.

Great ideas aren't planned; they emerge. Start with a small, tangible problem and begin building hands-on. This process allows the idea to gather momentum and mass, like a snowball rolling downhill. The final form will be bigger and different than you could have planned from the start.

To maintain a high creative output, Savannah Bananas founder Jesse Cole writes 10 new ideas every day. Crucially, he often focuses these sessions on a specific "idea bucket" or theme, such as developing characters for a new team. This transforms creativity from a sporadic event into a consistent, directed practice.

When overwhelmed with ideas for a new project, the crucial first step is to capture, not create. Use a structured method, like a canvas, to extract chaotic thoughts from your head and turn them into a tangible, reviewable asset. This prevents paralysis and is the necessary prerequisite to building anything.

The "Fool's Cap Method" combats the paralysis of starting a big project. Forcing yourself to outline the entire arc—beginning, middle, and end—on one page eliminates complexity and builds confidence. It distills the project to its essentials before you get lost in details.

Renowned choreographer Twyla Tharp defines the "spine" of a creative project as its central focus. This core idea connects all disparate elements, preventing the work from becoming disjointed and providing a grounding point from which all decisions must originate.

Before starting a project, define its intended feel with key adjectives (e.g., "techie," "classical," "sharp"). This vision becomes a powerful filter, helping you make consistent decisions and resist the temptation to chase trends or get discouraged by other designers' work.

The physical act of writing a goal creates an artifact of your intention. Even if you get distracted and forget, stumbling across that written note months later forces you to confront your progress (or lack thereof) and provides the jolt needed to get back on track.

When working privately, don't label early attempts as successes or failures. Instead, choreographer Twyla Tharp suggests evaluating them based on their utility. The crucial question is not "Is this good?" but "Is this useful? Does it generate the next question and move the process forward?"