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For a product that works quietly in the background, staying top-of-mind is a challenge. The solution is to provide continuous value through proactive alerting, such as flagging when marketing uses a new, unconfigured SaaS tool. This transforms the product into an essential early warning system for operational changes.
Huntress discovered that simply finding threats wasn't enough for its MSP customers, who lacked specialized cybersecurity staff for remediation. The product had to evolve into a fully managed, human-powered service that handled the problem end-to-end, moving from alerts to a 'click a button to fix' solution.
The current cyber defense model is reactive, using triage for endless alerts. Asymmetric Security's AGI-premised strategy is to shift this paradigm to proactive, continuous digital forensics. AI agents provide the 'infinite intelligent labor' needed to conduct deep investigations constantly, not just after a breach is suspected.
Penetration testing was often a periodic, "checkbox" exercise for compliance. Terra's continuous AI-powered approach transforms it into a strategic validation tool. It helps CISOs justify security spending and quantify business risk, aligning security efforts with business impact.
Implementing DMARC for email security has an unexpected benefit: it reveals all services sending emails on behalf of a domain. This gives MSPs and IT departments visibility into unauthorized or unknown SaaS tools used by teams like marketing, effectively turning a security measure into a discovery tool.
When marketing teams adopt unsanctioned AI tools, it's typically not intentional subversion but an attempt to achieve business outcomes under pressure. IT leaders should interpret this "shadow IT" as a signal of urgent business needs, opening a dialogue about enabling innovation with proper guardrails.
Most security vulnerabilities stem from a lack of awareness, with too many systems and logs for humans to track. AI provides the unique ability to continuously monitor everything, create clear narratives about system states, and remove the organizational opacity that is the root cause of these issues.
Snyk saw low adoption when asking developers to add checks to their build process. The breakthrough was a GitHub app that not only flagged new vulnerabilities but proactively opened pull requests with the fix. This reframed the tool from a potential blocker to an indispensable, helpful assistant.
Instead of just fielding calls, the contact center can act as an early warning system. By monitoring call influx and themes in real-time, leaders can identify systemic issues, like a website bug, and proactively alert agents and the broader business, turning reactive support into a strategic intelligence hub.
Traditional vendor risk management relies on static, point-in-time assessments, creating significant blind spots between review cycles. Modern platforms are shifting to a continuous monitoring model, providing real-time alerts for vendor breaches and security posture changes as they happen, rendering the old periodic approach dangerously outdated.
eSentire used vulnerability assessments, a standard one-off service, as a wedge. By providing live monitoring and remediation during the audit, clients saw the value of a continuous service and asked to keep it, flipping consulting gigs into high-value recurring revenue contracts.