Frame your interaction with AI as if you're onboarding a new employee. Providing deep context, clear expectations, and even a mental "salary" forces you to take the task seriously, leading to vastly superior outputs compared to casual prompting.

With models like Gemini 3, the key skill is shifting from crafting hyper-specific, constrained prompts to making ambitious, multi-faceted requests. Users trained on older models tend to pare down their asks, but the latest AIs are 'pent up with creative capability' and yield better results from bigger challenges.

Before delegating a complex task, use a simple prompt to have a context-aware system generate a more detailed and effective prompt. This "prompt-for-a-prompt" workflow adds necessary detail and structure, significantly improving the agent's success rate and saving rework.

Instead of spending time trying to craft the perfect prompt from scratch, provide a basic one and then ask the AI a simple follow-up: "What do you need from me to improve this prompt?" The AI will then list the specific context and details it requires, turning prompt engineering into a simple Q&A session.

Users mistakenly evaluate AI tools based on the quality of the first output. However, since 90% of the work is iterative, the superior tool is the one that handles a high volume of refinement prompts most effectively, not the one with the best initial result.

Achieve higher-quality results by using an AI to first generate an outline or plan. Then, refine that plan with follow-up prompts before asking for the final execution. This course-corrects early and avoids wasted time on flawed one-shot outputs, ultimately saving time.

Getting a useful result from AI is a dialogue, not a single command. An initial prompt often yields an unusable output. Success requires analyzing the failure and providing a more specific, refined prompt, much like giving an employee clearer instructions to get the desired outcome.

When a prompt yields poor results, use a meta-prompting technique. Feed the failing prompt back to the AI, describe the incorrect output, specify the desired outcome, and explicitly grant it permission to rewrite, add, or delete. The AI will then debug and improve its own instructions.

Simply using one-sentence AI queries is insufficient. The marketers who will excel are those who master 'prompt engineering'—the ability to provide AI tools with detailed context, examples, and specific instructions to generate high-quality, nuanced output.