When deploying AI tools, especially in sales, users exhibit no patience for mistakes. While a human making an error receives coaching and a second chance, an AI's single failure can cause users to abandon the tool permanently due to a complete loss of trust.

Avoid implementation paralysis by focusing on the majority of use cases rather than rare edge cases. The fear that an automated system might mishandle a single unique request shouldn't prevent you from launching tools that will benefit 99% of your customer interactions and drive significant efficiency.

Despite hype, true 'autonomous marketing' is not imminent. AI excels at automating the first 80-90% of a workflow, but the final, most complex steps involving anomalies, nuance, and judgment still require a human. This 'last mile' problem ensures AI's role will be augmentation, not replacement.

Customers are hesitant to trust a black-box AI with critical operations. The winning business model is to sell a complete outcome or service, using AI internally for a massive efficiency advantage while keeping humans in the loop for quality and trust.

While consumer AI tolerates some inaccuracy, enterprise systems like customer service chatbots require near-perfect reliability. Teams get frustrated because out-of-the-box RAG templates don't meet this high bar. Achieving business-acceptable accuracy requires deep, iterative engineering, not just a vanilla implementation.

Users mistakenly evaluate AI tools based on the quality of the first output. However, since 90% of the work is iterative, the superior tool is the one that handles a high volume of refinement prompts most effectively, not the one with the best initial result.

Despite hype about full automation, AI's real-world application still has an approximate 80% success rate. The remaining 20% requires human intervention, positioning AI as a tool for human augmentation rather than complete job replacement for most business workflows today.

Unlike deterministic SaaS software that works consistently, AI is probabilistic and doesn't work perfectly out of the box. Achieving 'human-grade' performance (e.g., 99.9% reliability) requires continuous tuning and expert guidance, countering the hype that AI is an immediate, hands-off solution.

Marketers often approach AI with inflated expectations, wanting a perfectly finished product. The correct mindset is to view AI as a tool to overcome the "zero to one" hurdle. It's a powerful assistant for creating a solid first draft or getting 50% of the way there, which a human then refines.