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To capitalize on the AI boom while mitigating risk, investors should focus on 'enablers'—companies providing essential infrastructure like semiconductors, data centers, and cloud services. This 'picks and shovels' strategy avoids betting on specific application-level winners, which was a losing strategy for many dot-com investors.
Instead of betting on specific AI models like ChatGPT, a more robust strategy is to invest in the underlying infrastructure that all AI development requires. This 'onion' approach focuses on second-order essentials like semiconductors and data centers, which are poised to grow regardless of which consumer-facing application wins.
During the dot-com crash, application-layer companies like Pets.com went to zero, while infrastructure providers like Intel and Cisco survived. The lesson for AI investors is to focus on the underlying "picks and shovels"—compute, chips, and data centers—rather than consumer-facing apps that may become obsolete.
When a new technology stack like AI emerges, the infrastructure layer (chips, networking) inflects first and has the most identifiable winners. Sacerdote argues the application and model layers are riskier and less predictable, similar to the early, chaotic days of internet search engines before Google's dominance.
In a new, high-risk category, betting on infrastructure ('shovels') isn't necessarily safer. If the category fails, both app and infra lose. But if it succeeds, the application layer captures disproportionately more value, making the infrastructure a lower-upside bet for the same level of existential risk.
Instead of betting on which AI models or applications will win, Karmel Capital focuses on the infrastructure layer (neocloud companies). This "pick and shovel" strategy provides exposure to the entire ecosystem's growth with lower valuations and less risk, as infrastructure is essential regardless of who wins at the top layers.
In 2026, the AI investment narrative will expand from foundational model creators to companies building applications and services. It also includes sectors enabling AI growth, such as energy generation and data centers, offering a wider range of investment opportunities beyond the initial tech giants.
The current AI boom may not be a "quantity" bubble, as the need for data centers is real. However, it's likely a "price" bubble with unrealistic valuations. Similar to the dot-com bust, early investors may unwittingly subsidize the long-term technology shift, facing poor returns despite the infrastructure's ultimate utility and value.
Drawing a parallel to the early internet, where initial market-anointed winners like Ask Jeeves failed, the current AI boom presents a similar risk. A more prudent strategy is to invest in companies across various sectors that are effectively adopting AI to enhance productivity, as this is where widespread, long-term value will be created.
Concerned about AI's potential to displace white-collar jobs, Wilkinson views investing in the underlying infrastructure as a key strategy. He specifically invested in a Bitcoin mining company pivoting to AI data centers, effectively buying into the "toll bridge" of the future to protect his capital.
Permira's AI strategy uses a clear framework: invest in the 'picks and shovels' of compute (data centers) and in applications with unique, proprietary data sets. They deliberately avoid the hyper-competitive model layer, viewing it as a scale game best left to venture capital and strategic giants.