Instead of buying entire sports seasons, Netflix acquires single, high-impact events like a Christmas NFL game. This 'eventizing' strategy creates maximum buzz for a lower relative cost by turning content releases into unforgettable, can't-miss dates on the cultural calendar.

Coterie maintains its premium brand status by systematically rejecting initiatives that don't meet an extremely high bar. If a new product isn't 'demonstratively better' or in direct service to the customer, the company kills the project, protecting its brand and focus.

Chief's CEO reframes the community's application process not as a means of exclusion, but as a way to be "intentional." This positioning ensures a baseline of shared leadership experience for valuable peer conversations, avoiding the negative connotations of elitism while maintaining quality.

Transform your customer base into a community by hosting exclusive meetups. This strategy builds a "culture machine" where customers feel like family, fostering loyalty and generating organic referrals without a hard sales pitch.

Advanced retailers are moving beyond treating retail media as an ad channel for short-term sales. They integrate it with loyalty programs to deliver personalized value, which strengthens long-term customer relationships and retention, making it a strategic lever for growth.

Coterie achieves high customer retention without a traditional points-based loyalty program. Instead, it builds loyalty through concierge-level services like text-based order management and proactive, personalized 'surprise and delight' moments, such as sending flowers for a new baby's birth.