Tailor your message by understanding what motivates your audience. Technical teams are driven to solve problems, while sales and marketing teams are excited by new opportunities. The core idea can be identical, but the framing determines its reception and gets you more engagement.

Political arguments often stall because people use loaded terms like 'critical race theory' with entirely different meanings. Before debating, ask the other person to define the term. This simple step often reveals that the core disagreement is based on a misunderstanding, not a fundamental clash of values.

Adults rarely change their minds on emotional issues through debate. Instead of arguing facts, create a positive, controlled personal experience related to the topic. This reframes their conceptual understanding, which is more effective than direct persuasion at shifting their position.

Centrist policies don't have to be boring. By framing sensible, evidence-based ideas as "radical," moderates can capture public imagination and compete with the loud fringes of the political spectrum, making effective governance more appealing and electorally viable.

To reduce hostility between political rivals, framing the conversation around a shared superordinate identity (e.g., 'we are all Americans') is highly effective. This strategy creates a foundation of unity and common purpose before tackling specific points of difference, making subsequent dialogue more constructive.

Instead of aligning with pro-police or pro-accountability factions, Axon focused on a universally accepted goal: reducing deaths involving police. This unifying message allowed the company to secure growth across different political administrations, providing a playbook for navigating and thriving in politically charged markets.

Brady's Chris Brown notes successful public health movements, like anti-drunk driving campaigns, first changed social norms with slogans like "designated driver." This cultural shift made subsequent policy changes and enforcement easier to implement.

Even with a personal connection to gun violence, Coach Steve Kerr partnered with the Brady organization to learn how to advocate effectively. This shows that a powerful platform must be paired with specialized knowledge to drive real change.

Effective political propaganda isn't about outright lies; it's about controlling the frame of reference. By providing a simple, powerful lens through which to view a complex situation, leaders can dictate the terms of the debate and trap audiences within their desired narrative, limiting alternative interpretations.