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  1. Masters of Scale
  2. Possible: Steve Kerr and Kris Brown on leadership and purpose in sports
Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale · Nov 22, 2025

NBA Coach Steve Kerr & Brady's Chris Brown on tackling gun violence, authentic leadership, and how AI is transforming basketball strategy.

Authenticity Trumps a Specific Playbook for Effective Leadership

Coach Steve Kerr learned from mentors Phil Jackson (a "beatnik") and Gregg Popovich ("military style") that success stems from authenticity. Despite completely different approaches, their leadership was effective because it was true to their own values.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

Effective Advocacy Requires Combining Personal Passion with Deep Domain Expertise

Even with a personal connection to gun violence, Coach Steve Kerr partnered with the Brady organization to learn how to advocate effectively. This shows that a powerful platform must be paired with specialized knowledge to drive real change.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

Hopelessness, Not Extremism, Is the Biggest Obstacle to Social Change

Brady's Chris Brown argues that the most sinister barrier to preventing gun violence isn't just political opposition, but the pervasive sense of public hopelessness and cynicism it creates. Overcoming this apathy is the first step toward meaningful action.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

Use Technology to Create 'Safe Harbor' Liability Models for Unregulated Industries

Brady's Chris Brown suggests a tech solution to the gun industry's liability shield: a system that tracks irresponsible dealers. This would enable a "safe harbor" model, rewarding responsible actors and pressuring manufacturers to self-regulate their supply chains.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

Strategic Framing: Rebrand 'Gun Control' as 'Gun Violence Prevention' to Broaden Appeal

A key lesson Steve Kerr learned was to reframe the debate from "gun control" to "gun violence prevention." This linguistic shift avoids sounding like government overreach and focuses on a shared public safety goal, making the message less polarizing.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

NBA Analytics Reveal Game 'Feel' Is More Energy-Efficient Than Pure Athleticism

Golden State Warriors data showed that players with a high "feel" for the game are more energy-efficient because they anticipate plays. In contrast, more athletic players often burn excess energy by constantly reacting, limiting their effective playing time.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

The Golden State Warriors Use Facial Recognition to Analyze Every Practice Shot

The Warriors' practice facility has cameras that record every shot by each player. This data provides hyper-specific feedback on miss tendencies (left/right, long/short) and shot arc, enabling coaches to offer highly tailored development advice.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago

Social Norm Campaigns Must Precede Policy Changes for Lasting Impact

Brady's Chris Brown notes successful public health movements, like anti-drunk driving campaigns, first changed social norms with slogans like "designated driver." This cultural shift made subsequent policy changes and enforcement easier to implement.

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports thumbnail

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

Masters of Scale·3 months ago