Going beyond content moderation, the 'Change the Terms' coalition explicitly demanded that Facebook shut down the fundraising activities of a political action committee (PAC) controlled by Donald Trump, a declared candidate for president, calling it a 'loophole' in his ban.

An activist coalition publicly targeted 'internet companies' for censorship but strategically defined the term to include banks and payment processors. This made their primary, often unstated, goal to cut off funding to their political opponents.

A coming battle will focus on 'malinformation'—facts that are true but inconvenient to established power structures. Expect coordinated international efforts to pressure social media platforms into censoring this content at key chokepoints.

A fringe element of the political right is beginning to mirror the 'woke left' by adopting similar tactics. This includes a focus on identity-based victimhood narratives and a preference for destroying and deplatforming opponents rather than engaging them in genuine debate.

Andreessen pinpoints a post-2015 'gravity inversion' where journalists, once defenders of free speech, began aggressively demanding more content censorship from tech platforms like Facebook. This marked a fundamental, hostile shift in the media landscape.

When direct censorship is unconstitutional, governments pressure intermediaries like tech companies, banks, or funded NGOs to suppress speech. These risk-averse middlemen comply to stay in the government's good graces, effectively doing the state's dirty work.

A non-profit coalition used hectoring, personal attacks, and accusations of profiting from evil in hundreds of private meetings. This tactic targeted both senior executives and junior employees at tech and finance firms to coerce compliance.

Unanimous corporate actions, like Trump's deplatforming, are driven by game theory. The catastrophic business and political risk of being the sole holdout creates a 'race-to-be-second,' where one company's move pressures all others to follow immediately to avoid isolation.

A "censorship industrial complex" of US-based NGOs, some government-funded, collaborates with EU and UK regulators. They instigate foreign enforcement actions against American companies to suppress speech, effectively outsourcing censorship to circumvent the First Amendment.