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Going beyond content moderation, the 'Change the Terms' coalition explicitly demanded that Facebook shut down the fundraising activities of a political action committee (PAC) controlled by Donald Trump, a declared candidate for president, calling it a 'loophole' in his ban.
The decision to co-lead an $800M investment in X was driven by the platform's banning of a sitting US president. This was seen not as simple content moderation, but as a "watershed moment" reflecting a KGB-style tactic of controlling information to undermine democracy, making the platform a critical asset for free speech.
Activism is more effective when focused on the subscription revenue of tech companies. These firms are highly sensitive to churn, trade on high revenue multiples, and have political influence. This approach amplifies consumer signals far more than general boycotts requiring significant personal sacrifice.
An activist coalition publicly targeted 'internet companies' for censorship but strategically defined the term to include banks and payment processors. This made their primary, often unstated, goal to cut off funding to their political opponents.
Major companies like Amazon and financial service providers have integrated the SPLC's 'extremist' list into their compliance pipelines. In some cases, this authority is delegated, meaning a listing by the SPLC can automatically kill a transaction or account application as cleanly as an official government sanction.
Previously a Hillary Clinton donor, OpenAI's Greg Brockman has become a major donor to a Trump super PAC. This is seen not as an ideological shift but a strategic move to align with an administration perceived as friendly to AI, aiming to secure a favorable regulatory environment for the company.
Senator Booker argues that political corruption has evolved. A single wealthy individual can now threaten to fund a multi-million dollar primary campaign against a sitting senator via a Super PAC, effectively buying compliance and overpowering the will of constituents.
Meta is removing ads from law firms attempting to recruit plaintiffs for class-action lawsuits against the company. It justifies this by citing a ToS clause that allows content removal to mitigate adverse legal impacts. This is a powerful example of a platform using its own policies as a defensive legal strategy.
Companies like Facebook and YouTube feign precise control, but their use of blunt instruments—like banning all political ads or disabling all comments on certain videos—proves they can't manage content at a micro level and are struggling with the chaos of their own systems.
Coalition member Free Press explicitly cited its efforts to 'close a loophole that's allowing a Trump PAC to fundraise' in its own fundraising appeals. This appeal was immediately followed by a disclaimer stating the organization is non-partisan and does not oppose any candidate.
A coalition first secured companies' agreement to deplatform genuinely harmful actors like terrorists (the 'ante'). They then expanded demands to include controversial political figures (the 'raise'), framing non-compliance as a failure to uphold the original commitment.