David Solomon dismisses the "job apocalypse" theory. For Goldman Sachs, AI-driven efficiency creates capacity. This freed-up capacity will be reinvested into growth initiatives that were previously constrained, which he believes will ultimately drive more job creation over time, not less.

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Contrary to common fears, AI is projected to be a net job creator. Citing a World Economic Forum study, Naveen Chaddha highlights that while 92 million jobs will be displaced by automation, 170 million new roles will emerge, resulting in a net gain of 78 million jobs by 2030.

As technology made marketing tasks more efficient (e.g., Google Ads), it democratized access, causing a 5x increase in marketing jobs since the 1970s. Box's CEO argues AI will have a similar effect on all knowledge work by lowering costs, which will dramatically increase overall demand for that work.

Contrary to the dominant job-loss narrative, a Vanguard study reveals that occupations highly exposed to AI are experiencing faster growth in both jobs and wages. This suggests AI is currently acting as a productivity tool that increases the value of labor rather than replacing it.

Don't view AI through a cost-cutting lens. If AI makes a single software developer 10x more productive—generating $5M in value instead of $500k—the rational business decision is to hire more developers to scale that value creation, not fewer.

Contrary to fears of mass unemployment, research from the World Economic Forum suggests a net positive impact on jobs from AI. While automation may influence 15% of existing roles, AI is projected to help create 26% new job opportunities, indicating a workforce transformation and skill shift rather than a workforce reduction.

AI makes tasks cheaper and faster. This increased efficiency doesn't reduce the need for workers; instead, it increases the demand for their work, as companies can now afford to do more of it. This creates a positive feedback loop that may lead to more hiring, not less.

Jensen Huang uses radiology as an example: AI automated the *task* of reading scans, but this freed up radiologists to focus on their *purpose*: diagnosing disease. This increased productivity and demand, ultimately leading to more jobs, not fewer.

The narrative of AI destroying jobs misses a key point: AI allows companies to 'hire software for a dollar' for tasks that were never economical to assign to humans. This will unlock new services and expand the economy, creating demand in areas that previously didn't exist.

Rather than causing mass unemployment, AI's productivity gains will lead to shorter work weeks and more leisure time. This shift creates new economic opportunities and jobs in sectors that cater to this expanded free time, like live events and hospitality, thus rebalancing the labor market.

Fears of AI-driven mass unemployment overlook basic capitalism. Any company that fires staff to boost margins will be out-competed by a rival that uses AI to empower its workforce for greater output and market share, ensuring AI augments jobs rather than eliminates them.

Goldman Sachs Views AI Not as a Job Killer, but as a Growth Engine | RiffOn