At HubSpot, Elias Torres built an exceptional team, hiring future founders of companies like Klaviyo. His strategy was to ignore credentials and instead screen for hunger, grit, and intelligence through conversation. He believes giving people with non-traditional backgrounds a shot is key to finding outliers.

Prioritize hiring generalist "athletes"—people who are intelligent, driven, and coachable—over candidates with deep domain expertise. Core traits like Persistence, Heart, and Desire (a "PhD") cannot be taught, but a smart athlete can always learn the product.

To assess a product manager's AI skills, integrate AI into your standard hiring process rather than just asking theoretical questions. Expect candidates to use AI tools in take-home case studies and analytical interviews to test for practical application and raise the quality bar.

Lovable prioritizes hiring individuals with extreme passion, high agency, and autonomy—people for whom the work is a core part of their identity. This focus on intrinsic motivation, verified through paid work trials, allows them to build a team that can thrive in chaos and drive initiatives from start to finish without supervision.

To build an AI-native team, shift the hiring process from reviewing resumes to evaluating portfolios of work. Ask candidates to demonstrate what they've built with AI, their favorite prompt techniques, and apps they wish they could create. This reveals practical skill over credentialism.

To pivot into an AI PM role without direct experience, create a case study by analyzing a past project you shipped. Articulate how AI could have enabled different features, improved outcomes, or changed the approach. This demonstrates applied thinking and initiative to recruiters.

The defining trait of a great PM isn't knowing a specific domain like AI from the start, but their ability to learn new domains and technologies quickly. Companies that hire for this "learning velocity" and curiosity will build stronger, more adaptable teams than those who narrowly filter for trendy keyword expertise.

A common red flag in AI PM interviews is when candidates, particularly those from a machine learning background, jump directly to technical solutions. They fail by neglecting core PM craft: defining the user ('the who'), the problem ('the why'), and the metrics for success, which must come before any discussion of algorithms.

In rapidly evolving fields like AI, pre-existing experience can be a liability. The highest performers often possess high agency, energy, and learning speed, allowing them to adapt without needing to unlearn outdated habits.