Unvalidated product ideas often originate from executive leadership or adjacent departments. A product manager's critical role is to use disciplined stakeholder management and clear communication to maintain focus on solving validated user problems, rather than simply executing on top-down directives.

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Product management is inherently chaotic due to constant context switching, ambiguity, and difficult stakeholder conversations. Success isn't about finding a perfect process, but developing the resilience to navigate this mess and guide teams from ambiguity to clarity.

The core job of a Product Manager is not writing specs or talking to press; it's a leadership role. Success means getting a product to market that wins. This requires influencing engineering, marketing, and sales without any formal authority, making it the ultimate training ground for real leadership.

While context switching is a PM's tool, it becomes destructive without focus. A leader's job is to protect their team by setting crystal-clear goals and outcomes. This allows product managers to context-switch *productively* within a defined scope, not be pulled in unrelated directions.

To get buy-in from skeptical, business-focused stakeholders, avoid jargon about user needs. Instead, frame discovery as a method to protect the company's investment in the product team, ensuring you don't build things nobody uses and burn money. This aligns product work with financial prudence.

To build trust and deliver value, product managers cannot be 'tourists' who drop in on other departments transactionally. They must become 'locals'—deeply integrated, trusted partners who are regulars in cross-functional conversations and are seen as being 'in the battle' together with sales, marketing, and other teams.

When a senior stakeholder proposes a potentially disruptive idea, direct resistance ('pushing') is counterproductive and strengthens their resolve. Instead, 'pull' them into a collaborative exploration. Acknowledge the idea, discuss the underlying problem it solves, and then gently steer the conversation back to how it aligns with the agreed-upon North Star, defusing tension.

Frame the product manager not as a feature owner, but as the central communication hub. Their primary function is to connect business, stakeholders, engineering, and design, navigating complex relationships and translating needs across disparate groups.

Creating products customers love is only half the battle. Product leaders must also demonstrate and clearly communicate the product's business impact. This ability to speak to financial outcomes is crucial for getting project approval and necessary budget.

The number one reason design-led product visions fail is the exclusion of product management. Since design doesn't typically own the roadmap, involving product partners from the very beginning is critical for buy-in and ensuring the vision doesn't become a useless artifact.

Great PMs excel by understanding and influencing human behavior. This "people sense" applies to both discerning customer needs to build the right product and to aligning internal teams to bring that vision to life. Every aspect, from product-market fit to go-to-market strategy, ultimately hinges on understanding people.