Companies invest heavily in wellness apps and tools, but engagement is low because there's no culture of psychological safety. Fringe's CEO Jordan Peace argues he would trade his entire HR tech platform for a leader who is vulnerable about their own struggles, as this normalizes mental health and builds true cultural change from the top.

When presenting their rebrand strategy, Ford's CEO encouraged his team to transparently share challenges they hadn't yet solved. This demonstrated deep, critical thinking and built more confidence with the board than a perfectly polished presentation would have.

High-stakes business requires not just intellect but the capacity to handle immense emotional pressure. This 'emotional endurance,' often forged through personal hardship, provides a critical competitive edge during moments of extreme stress, such as a multi-billion dollar negotiation where the outcome is uncertain.

Beyond the desire for success, the intense fear of embarrassment and public failure can be an incredibly potent motivator. For high-profile individuals, the social cost of failure is so high that it creates a forcing function to succeed at all costs.

Tim Hortons' CMO embraces the pressure of managing a beloved brand as "positive anxiety." She internalizes the stress while presenting a calm, confident front to her team, similar to a duck serene on the surface but paddling furiously underneath, preventing her stress from impacting team morale.

To create a truly safe culture, leaders must demonstrate vulnerability first. By proactively sharing personal struggles—like being a recovering alcoholic or having gone through trauma therapy—during the interview process, leaders signal from day one that mental health is a priority and that it's safe for employees to be open about their own challenges.

A top-performing CEO adapted the board practice of an "executive session." He periodically removes himself from his own leadership meetings and asks an HR leader to gather candid feedback on his performance. This powerfully models vulnerability and a commitment to continuous improvement for the entire organization.

Success at the leadership level requires a developed tolerance for pressure and uncertainty—a skill the CEO calls a 'stomach' for it. This resilience is a distinct capability, and its absence can cause even the most intelligent and talented individuals to fail under pressure, making it a crucial trait for high-stakes roles.

Beyond IQ and EQ, interview for 'Resilience Quotient' (RQ)—the ability to persevere through setbacks. A key tactic is to ask candidates about their proudest achievement, then follow up with, 'What would you do differently?' to see how they navigated strife and learned from it.