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Superhuman's CEO repeatedly called the 'Expert Review' feature "not good" and misaligned with strategy. Simultaneously, he maintained the legal claims against it are "without merit." This dual-track defense allows a company to manage public perception and appease critics while preserving its legal position in court.

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Faced with backlash for using names without consent, Superhuman's first move was an email-based opt-out. This common tech crisis playbook addresses the immediate PR problem with a tactical fix, delaying the harder strategic decision to kill the feature entirely, which only came later.

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A CEO Will Publicly Disown a Feature While Privately Defending its Legality | RiffOn