Despite paying fees to delivery aggregators, Domino's EBITDA margins have climbed. This is primarily due to a strategic shift away from lower-margin corporate-owned stores toward the higher-margin franchise royalty model, alongside benefits from supply chain scale and operating leverage.

Shake Shack's leadership avoids making decisions in a vacuum by requiring every corporate employee to work in a restaurant for several days. This practice ensures strategic choices about technology are grounded in a deep, empathetic understanding of the frontline employee and customer experience.

To avoid the conflicts that sank competitors like Quiznos, Domino's offers franchisees a 50% share of operating income from its supply chain. This brilliantly turns a potential point of contention (forced purchasing of ingredients) into a mutual incentive for growth and quality control.

Franchising is a different business model focused on systems, training, and brand protection. Before considering it, a founder must first prove their concept is replicable by successfully opening and operating a second company-owned location. This provides the necessary data and validates the model's scalability.

Instead of opening franchises in distant locations, a new franchisor should first build 5-10 locations within a few hours' drive. This strategy, used by successful franchises like Orangetheory, allows for better oversight, support, and testing of the model before a national rollout.

To build a successful franchise, a business must first prove its model is profitable and repeatable. This requires operating three to five corporate-owned stores to perfect unit economics, training systems, brand voice, and operational simplicity before licensing the model to others.

When franchisees deviate from the corporate playbook, treat it as valuable feedback. These "rogue" actions often indicate an unmet local need that corporate hasn't addressed. Use these instances to start a conversation and potentially scale a new, effective tactic across the system.

Todd Graves explains that while his franchisees were exceptional (rated 85/100), they couldn't match the meticulous quality of corporate-run stores (95/100). This gap, plus the inefficiency of implementing changes across a franchise system, drove his preference for corporate ownership to maintain ultimate brand integrity.

Franchisees inhibit their own success by focusing on what corporate isn't doing for them. The most successful operators ignore corporate limitations and innovate within the significant portion of the business they directly control, such as local marketing and store operations.