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The long-standing 'Rule of 40' (Revenue Growth % + EBITDA Margin %) is no longer ambitious enough. By leveraging AI for efficiency in coding, support, and sales, Vista sees enterprise software companies achieving a 'Rule of 70,' dramatically increasing profitability.

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Even if AI dramatically lowers coding costs, it won't destroy established SaaS businesses. Technical expenses only account for 10-20% of revenue for major SaaS players. The other 80% is spent on marketing, events, and client service, creating an opportunity for significant margin expansion.

The ROI of AI in professional services is dramatic. A marginal 1% improvement in the utilization rate of skilled professionals—achieved through AI-powered staffing and automation—directly translates to a 1.3-1.5% increase in top-line revenue and a 1.5% increase in profit margins for large firms.

Historically, software did ~10% of the work (tracking, organizing). AI will invert this, with software actively performing 70-80% of tasks. This fundamental shift means customers will refuse to buy legacy software that doesn't do the majority of the work for them, massively expanding the total addressable market.

A new generation of AI application companies are being run with extreme leanness and efficiency. They are achieving revenue-per-employee figures between $500K and $5M, dwarfing the public software company average of ~$400K and signaling a fundamental shift in scalable operating models.

Companies are re-architecting operations around maximizing revenue per employee (RPE), driven by a push for efficiency. This metric has become the primary focus for leadership and boards, with AI seen as the key enabler, shifting focus from trends like Product-Led Growth (PLG).

In labor-intensive service industries, growth is painful as it requires proportional hiring, yielding low margins. AI breaks this cycle by making existing teams 30-40% more efficient. This allows companies to scale revenue with high incremental margins, transforming their financial profile to resemble a software company's.

AI tools aren't just making employees more efficient; they are replacing human labor. This allows software companies to move from cheap per-seat pricing to a new model based on outcomes, like charging per support ticket resolved, capturing a much larger share of the value.

Vista CEO Robert Smith classifies enterprise software's future into three paths. Companies will either become 'agentic' (creating new value with AI), 'AI-powered operators' (massively boosting efficiency), or 'fail to thrive' if they lack proprietary data and workflows.

Traditional SaaS metrics like 80%+ gross margins are misleading for AI companies. High inference costs lower margins, but if the absolute gross profit per customer is multiples higher than a SaaS equivalent, it's a superior business. The focus should shift from margin percentages to absolute gross profit dollars and multiples.

Unlike traditional software that supports workflows, AI can execute them. This shifts the value proposition from optimizing IT budgets to replacing entire labor functions, massively expanding the total addressable market for software companies.