Constantly jumping to the next hot trend like crypto, cannabis, or AI is a sign of chasing an outcome (money) rather than engaging in a process. This approach fails because success requires deep interest and persistence, which trend-chasers lack.
Focusing only on trendy sectors leads to intense competition where the vast majority of startups fail. True opportunity lies in contrarian ideas that others overlook or dismiss, as these markets have fewer competitors.
Tech culture, especially during hype cycles, glorifies high-risk, all-in bets. However, the most critical factor is often simply surviving long enough for your market timing to be right. Not losing is a precursor to winning. Don't make existential bets when endurance is the real key to success.
Success often comes from doubling down on a working strategy, yet many abandon it out of boredom. The desire for novelty overpowers the desire for results. The simple, effective process is: experiment broadly, find what works, double down until it stops working, then repeat.
Entrepreneurs who frequently pivot to chase the latest money-making trend—be it crypto, cannabis, or real estate—cannot win long-term. They will always be outworked by competitors who genuinely love the industry and the process, making passion a prerequisite for sustainable success.
The temptation to switch to a shiny new opportunity ignores the significant head start you've built. Even if the new venture grows faster initially, you lose years of compounded knowledge and progress, leaving you behind where you would have been by sticking with it.
The best long-term strategy isn't the one with the highest short-term growth, but the one you're genuinely passionate about. This intrinsic motivation leads to sustained effort and eventual success, even if it seems suboptimal initially. It's about playing the long game fueled by passion, not just metrics.
A true investment thesis isn't just a popular idea. It must be a specific, actionable, and testable hypothesis that outlines growth drivers, expected performance, and the conditions for holding or selling the asset.
Chasing trends for quick financial gain is a trap. The most effective and sustainable path to $100k is monetizing what you are genuinely good at and passionate about. This approach builds a joyful, long-term business rather than a stressful, short-term gamble on things you don't truly love.
The effort to consistently make small, correct short-term trades is immense and error-prone. A better strategy is focusing on finding a few exceptional businesses that compound value at high rates for years, effectively doing the hard work on your behalf.
Chasing trends like crypto or cannabis without deep knowledge or passion is a recipe for failure. Success in online monetization comes from leveraging genuine interest and expertise, not from following hype cycles. This authentic foundation is what builds a sustainable audience and income.