Instead of hiring a 'Chief AI Officer' or an agency, the most successful GTM AI deployments empower existing top performers. Pair your best SDR, marketer, or RevOps person with AI tools, and let them learn and innovate together. This internal expertise is more valuable than any external consultant.

Business leaders often assume their teams are independently adopting AI. In reality, employees are hesitant to admit they don't know how to use it effectively and are waiting for formal training and a clear strategy. The responsibility falls on leadership to initiate AI education.

The most potent productivity gains from AI aren't just for junior staff. Seasoned professionals who combine deep domain expertise with adaptability are using AI to rapidly learn adjacent skills like design or marketing. This allows them to "collapse the skill stack" and single-handedly perform tasks that previously required multiple people.

Don't think of AI as replacing roles. Instead, envision a new organizational structure where every human employee manages a team of their own specialized AI agents. This model enhances individual capabilities without eliminating the human team, making everyone more effective.

Providing AI licenses isn't enough. Companies must actively manage the transition of employees from basic users (asking simple questions) to advanced users who treat AI as a collaborator for complex, high-value tasks, which is where real ROI is found.

AI is a 'hands-on revolution,' not a technological shift like the cloud that can be delegated to an IT department. To lead effectively, executives (including non-technical ones) must personally use AI tools. This direct experience is essential for understanding AI's potential and guiding teams through transformation.

As AI tools become operable via plain English, the key skill shifts from technical implementation to effective management. People managers excel at providing context, defining roles, giving feedback, and reporting on performance—all crucial for orchestrating a "team" of AI agents. Their skills will become more valuable than pure AI expertise.

Companies once hired siloed 'digital experts,' a role that became obsolete as digital skills became universal. To avoid repeating this with AI, integrate technologists into current teams and upskill existing members rather than creating an isolated AI function that will fail to scale.

The critical barrier to AI adoption isn't technology, but workforce readiness. Beyond a business need, leaders have a moral—and in some regions, legal—responsibility to retrain every employee. This ensures people feel empowered, not afraid, and can act as the human control layer for AI systems.