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Unlike traditional asset managers who can always buy public securities, alternative managers are constrained by their ability to originate unique investments. Therefore, their success should be measured by their capacity to create valuable assets, not just their Assets Under Management (AUM).

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A common mistake for emerging managers is pitching LPs solely on the potential for huge returns. Institutional LPs are often more concerned with how a fund's specific strategy, size, and focus align with their overall portfolio construction. Demonstrating a clear, disciplined strategy is more compelling than promising an 8x return.

Wealth management firms charging a flat fee on assets are not incentivized to build sophisticated alternative investment teams. It's easier and more profitable to use basic stocks and bonds, as building an alternatives practice is expensive, complex, and doesn't increase their fee.

As venture capital firms scale to manage billions, their business model shifts from the 'artisan craft' of early-stage investing to an industrial process of asset gathering. This makes it difficult to focus on small, early opportunities and will likely result in IRRs that are no better than the industry average.

The central task for capital allocators is to identify investment managers with a proven, durable edge—be it in sourcing, operations, or strategy—that allows them to consistently capture alpha in markets that are otherwise becoming more efficient.

Regal Partners generates its edge not by participating in syndicated deals, but by originating them directly, like an "original equipment manufacturer" (OEM). This "first call" position in areas like IPOs and agricultural debt allows them to influence pricing and structure, creating inherent alpha.

Contrary to the industry's focus on capital raising, Apollo identifies the generation of high-quality investment opportunities ('origination') as the primary bottleneck to its growth. This mindset shifts their focus from fundraising to building and acquiring platforms that can source unique deals at scale.

The success of acquiring a founder-led asset manager depends less on its track record and more on the founder's willingness to transition from a self-focused P&L mentality to an employee mindset within a larger entity. This psychological shift is the primary determinant of a successful integration.

By building a massive, self-funding capital base through its insurance arm, Apollo has flipped the traditional asset manager challenge. Its primary constraint on growth is no longer raising money, but originating enough attractive assets to deploy it.

The best investment opportunities are often with managers who have strong demand and don't need any single LP's capital. The allocator's core challenge is proving their value to gain access. Conversely, managers who are too eager to negotiate on terms may be a negative signal of quality or demand.

For private market giants, the key differentiator isn't assets under management, but the ability to create proprietary investment opportunities. Apollo has built 16 internal "origination engines" in niche areas like fleet and consumer finance to generate unique alpha for its clients.

Judge Origination-Focused Firms by Investment Creation Capacity, Not AUM | RiffOn