Ty Haney, founder of Outdoor Voices, reveals a key community-building step: relinquish brand control. By empowering super fans to host local events, the brand turns them into 'co-owners' of the experience. This generates more authentic engagement and word-of-mouth than centrally-managed marketing ever could.

The opioid epidemic is fueled by a lack of things to do, as community hubs like theaters, parks, and libraries have disappeared. Rebuilding this 'social infrastructure' provides purpose and connection, acting as a powerful, non-clinical intervention against drug addiction.

A sense of belonging is intentionally constructed through consistent, small acts of kindness like bringing a casserole to a neighbor. These simple gestures forge stronger community bonds than large, impersonal contributions. At the end of life, a person's impact is measured by how they showed up for others in these small but meaningful ways.

Individuals feeling helpless about global problems can leverage their employer's institutional power and resources. Even without being a CEO, an employee has access to a platform for organizing, campaigning, or innovating solutions that an average citizen lacks, turning helplessness into action.

Hope is not just a personal suspension of disbelief. It is a communal resource built from small, everyday interactions—like giving someone your full attention or witnessing kindness between strangers. These moments are 'hope in action' and create the foundation for pursuing larger, more challenging collective goals.

Baby2Baby's big break came from accepting 100,000 diapers and $100,000, despite lacking the logistics to handle it. By saying "yes" first and solving the "how" later, they rapidly accelerated their growth and proved the immense demand for their service.

Community accelerates personal change in three ways: it helps navigate rapid change through real-time peer support, it makes building new habits easier by removing reliance on individual willpower, and it enables results that are impossible to achieve alone. It externalizes the burden of transformation.

Businesses shouldn't shy away from publicizing community work out of humility. Promoting a non-profit partner provides them with valuable marketing exposure they often can't afford, allowing them to dedicate more resources to their core programs. It's a powerful way to amplify their impact.

Show appreciation to the entire community by donating free services to local nonprofits like animal shelters or women's shelters. This act of corporate social responsibility helps them, generates positive word-of-mouth, and creates sharable content.