Many companies neglect simple acts of gratitude. However, personal, unexpected, and heartfelt 'thank you' gestures are one of the most effective and underutilized marketing tools for building loyalty and generating referrals.
Use ringless voicemails or direct calls to thank customers or wish them well during holidays without any attempt to upsell. This unexpected, purely appreciative contact builds significant goodwill and differentiates your brand.
Instead of generic gifts, thank customers with gift cards to other local businesses like coffee shops or power washers. This supports the local economy and can create a powerful, reciprocal referral network with those businesses.
Show appreciation to the entire community by donating free services to local nonprofits like animal shelters or women's shelters. This act of corporate social responsibility helps them, generates positive word-of-mouth, and creates sharable content.
Instead of generic postcards, send customers useful branded items via direct mail, like magnets with school calendars or sports schedules. This utility-focused approach ensures your brand remains visible and top-of-mind in their home.