Accenture CEO Julie Sweet advised new Salesforce CFO Amy Weaver to identify and master the single most important source of credibility for her new role—in this case, Wall Street. Instead of trying to learn everything at once, she focused on excelling in investor relations to quickly establish her authority.

To de-risk carve-out acquisitions, sophisticated buyers should recommend the seller commission a sell-side Quality of Earnings (QofE) report before a preliminary bid is made. A seller's willingness to invest in a QofE signals their motivation, and the report provides a more reliable financial perimeter, reducing the risk of later surprises and renegotiations.

An exit presentation isn't a typical business update. The immense pressure of the sale, combined with uncertainty about their future roles, can undermine even confident speakers. Training builds confidence specifically for this high-stakes, unfamiliar scenario.

Private equity firms leverage industry advisors for more than just expertise. A crucial, often overlooked role is to provide sellers, particularly founders, with a sense of security. The advisor vouches for the PE firm's reputation and intentions, which can be critical in getting a deal over the line.

Contrary to the common buyer preference for proprietary deals, CPC views investment bankers as a healthy part of the M&A process. They believe an banker-led process helps sellers mentally and emotionally prepare for the significant decision of selling their business, ultimately leading to a smoother, more successful transaction.

Founders who wait until they need to sell have already failed. A successful exit requires a multi-year 'background process' of building relationships. The key is to engage with SVPs and business unit leaders at potential acquirers—the people who will champion the deal internally—not just the Corp Dev team who merely execute transactions.

In today's uncertain economy, the CFO is the 'shadow person' in every deal, even when not physically present. Salespeople must always sell to their conservative, fact-based mindset, addressing unstated financial concerns regardless of who is in the room.

Private equity and investment banking teams know a company inside out, creating blind spots. An external coach with the same limited information as a potential investor can identify confusing messages or unintended negative impressions, preventing costly misinterpretations.

Post-exit financial planning is too late. Jacqueline Johnson learned from her banker that founders should be interviewing and establishing relationships with firms like Goldman Sachs or UBS *during* the sale process to create a full strategy for taxes and investments beforehand.