Jacqueline Johnson argues that true wealth is about long-term security and is often "quiet," while status is a loud, active pursuit of recognition. She prioritizes building a reputation for helping others over being seen at high-profile events.
After selling her company, Create & Cultivate, to a private equity firm, founder Jacqueline Johnson opportunistically repurchased the business for a lower price. This rare maneuver demonstrates a savvy understanding of market timing and negotiation with institutional buyers.
Beyond a certain point, more money doesn't equal more happiness. Founder Jacqueline Johnson pinpoints $4-5 million in liquid assets as the threshold where your money starts working for you, providing security and freedom without the complexities of vast wealth.
Founder Jacqueline Johnson describes her $22M company sale as surreal and isolating. The deal closed on Zoom, and she immediately jumped into another work meeting, highlighting how major career milestones can feel disconnected from reality in a remote world.
Post-exit financial planning is too late. Jacqueline Johnson learned from her banker that founders should be interviewing and establishing relationships with firms like Goldman Sachs or UBS *during* the sale process to create a full strategy for taxes and investments beforehand.
When something goes wrong at a large company, the brand is blamed (e.g., Amazon). But for female-led companies where the founder is the face, Jacqueline Johnson notes criticism is intensely personal, targeting her directly rather than the business entity.
Jacqueline Johnson’s first $10k angel investment returned $1.2M. While acknowledging this is a wild outlier, she explains how that massive early win created the confidence and framework to build a 25-company portfolio, which she manages like her own personal venture fund.