Adding Medium-Chain Triglyceride (MCT) oil to exogenous ketone supplements (like BHB salts or esters) leads to a higher and more prolonged elevation of blood ketone levels than taking either substance alone. The MCT oil slows the absorption of the supplemental ketones, extending their effect.

Long-term, consistent use of ketone esters based on 1,3-butanediol, a very common formulation, may lead to liver toxicity. This risk exists even at doses that are not considered excessively high, such as those used by endurance athletes or in protocols for Alzheimer's.

The Omega-3 Index, a measure of omega-3 levels in red blood cells, is a powerful predictor of longevity. Observational data shows that individuals with an index of 8% have a five-year longer life expectancy compared to those with a 4% index, a level common among people on a standard American diet.

To differentiate from competitors and build consumer trust, Olipop substantiates its health claims with empirical data. The company partners with Purdue University's labs to run in-vitro and human clinical trials that validate the product's positive effects on microbiome health and blood sugar stability.

A moderate level of blood ketones, around 1.2 to 2 millimolars, can have an anxiolytic (anxiety-reducing) effect. However, spiking ketone levels significantly higher, often through large doses of exogenous supplements, can paradoxically increase anxiety and lead to a subsequent crash.

Consumers are trained by food packaging to look for simple, bold 'macros' (e.g., '7g Protein,' 'Gluten-Free'). Applying this concept to non-food items by clearly stating key attributes ('Chemical-Free,' 'Plant-Based') on the packaging can rapidly educate consumers at the point of purchase and differentiate the product.

Beyond lacking nutrients, processed foods contain additives like emulsifiers that are actively harmful. These chemicals, added for shelf stability, are known to disrupt the gut's critical mucus layer. This erosion of the natural barrier between your gut microbes and your body can directly lead to inflammation and contribute to metabolic syndrome.

To significantly slow the progression of age-related macular degeneration, a leading cause of blindness, a surprisingly modest diet change is effective. Consuming just two servings of oily fish and 2.7 servings of green leafy vegetables per week reduces the risk of the disease advancing by 41%.

Unlike the complex fibers from whole foods, purified prebiotics can cause a bloom of a small number of bacteria specialized in consuming that single fiber type. This can lead to an overall decrease in microbial diversity as these few specialists outcompete other microbes. A wide variety of plant foods is a safer approach to fostering a diverse gut ecosystem.