The old model of raising a large sum of money to build infrastructure is obsolete. Today, founders can and should validate their product and find customers with minimal capital *before* seeking significant investment, reversing the traditional order of operations.

During Ethic's long build phase before traction, the founder found it crucial to ignore external validation signals like other companies' funding announcements. The key to surviving this lonely period is a relentless daily focus on execution and solving customer problems, not chasing industry hype.

Contrary to common advice, the founder deliberately raised capital in small increments, never securing more than 12 months of runway. He found this self-imposed pressure was a powerful forcing function that kept him and the team sharp and focused on hitting critical milestones.

When business metrics are flat, motivation can be sustained by chipping away at a genuinely hard technical problem that the founder finds satisfying. Tela's team stayed motivated during slow years by focusing on solving difficult rendering bugs, a challenge they were passionate about, which ultimately unlocked growth.

Founders often start scrappy out of necessity and dream of lavish resources. However, once successful, many realize that small, lean, and scrappy teams are more effective. This creates a paradox where the most successful entrepreneurs intentionally revert to the resource-constrained mindset they once tried to escape.

The founder consciously avoided raising at a high valuation, not just to prevent a future down round, but because he saw it as a source of immense psychological pressure. He felt this pressure would distract from solving hard, long-term problems, preferring a shorter runway to the mental burden of an inflated valuation.

Instead of chasing massive, immediate growth, Chomps' founders focused on a sustainable, self-funded model. This gradual scaling allowed them to control their destiny, prove their model, and avoid the pressures of early-stage investors, which had burned one founder before.

David Cohen observes that founders who are inherently frugal or "stingy" with capital—spending only when absolutely necessary—often achieve better outcomes. This mindset, focused on capital preservation and efficiency, is a more powerful indicator of success than simply raising large rounds to fuel growth, a trait he has seen in his own entrepreneurial career.

Despite a $50 million exit from their previous company, the Everflow founders intentionally limited their initial investment to a few hundred thousand dollars and didn't take salaries for two years. They believed capital scarcity forces focus and efficiency, preventing wasteful spending while they were still figuring out the product.