During Ethic's long build phase before traction, the founder found it crucial to ignore external validation signals like other companies' funding announcements. The key to surviving this lonely period is a relentless daily focus on execution and solving customer problems, not chasing industry hype.
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Forget the unicorn obsession. Focus on building an “elephant”: a durable company defined by three traits. 1) Community Obsessive (customers are “members”). 2) Purpose-Driven (changing an industry, not adding a feature). 3) Building in Public (founder is the face). This framework prioritizes resilience and cult-like followings over vanity metrics.
Tech culture, especially during hype cycles, glorifies high-risk, all-in bets. However, the most critical factor is often simply surviving long enough for your market timing to be right. Not losing is a precursor to winning. Don't make existential bets when endurance is the real key to success.
Instead of optimizing for a quick win, founders should be "greedy" and select a problem so compelling they can envision working on it for 10-20 years. This long-term alignment is critical for avoiding the burnout and cynicism that comes from building a business you're not passionate about. The problem itself must be the primary source of motivation.
Instead of chasing trends or pivoting every few weeks, founders should focus on a singular mission that stems from their unique expertise and conviction. This approach builds durable, meaningful companies rather than simply chasing valuations.
To maintain product focus and avoid the 'raising money game,' the founders of Cues established a separate trading company. They used the profits from this successful venture to self-fund their AI startup, enabling them to build patiently without being beholden to VC timelines or expectations.
A visionary founder must be willing to shelve their ultimate, long-term product vision if the market isn't ready. The pragmatic approach is to pivot to an immediate, tangible customer problem. This builds a foundational business and necessary ecosystem trust, paving the way to realize the grander vision in the future.
In rapidly evolving markets like AI, founders often fall into psychological traps, such as feeling they are too late or that funding has dried up. However, the current environment offers unprecedented organic user demand and technological leverage, making it an ideal time to build if you can ignore the noise.
eSentire's founder cautions that being first isn't always an advantage. Pioneers bear the burden of educating customers who don't yet believe a problem exists. This requires immense persistence and surviving a slow period before the market catches up to the founder's vision.
Finding entrepreneurial success often requires a decade-long period of trial and error. This phase of launching seemingly "dumb" or failed projects is not a sign of incompetence but a necessary learning curve to develop skills, judgment, and self-awareness. The key is to keep learning and taking shots.
