Instead of hiring a 'Chief AI Officer' or an agency, the most successful GTM AI deployments empower existing top performers. Pair your best SDR, marketer, or RevOps person with AI tools, and let them learn and innovate together. This internal expertise is more valuable than any external consultant.

Don't hire based on today's job description. Proactively run AI impact assessments to project how a role will evolve over the next 12-18 months. This allows you to hire for durable, human-centric skills and plan how to reallocate the 30%+ of their future capacity that will be freed up by AI agents.

To effectively leverage a flexible workforce, companies need a Center of Excellence (COE) for open talent. This central hub manages compliance, ensures quality control, and develops best practices. It transforms the ad-hoc use of freelancers into a coordinated, strategic capability that can be scaled across the organization.

The modern talent landscape is defined by an abundance of accessible experts, not scarcity. This allows leaders to design bold, ambitious projects first and then assemble the perfect on-demand team in minutes, rather than limiting scope to the talent currently on payroll.

In niche sectors like aerospace engineering, the pool of senior, diverse talent is limited. A pragmatic strategy is to hire the best available senior specialists while intensely focusing diversity efforts on junior roles and internships. This builds a more diverse next generation of leaders from the ground up.

The common practice of hiring for "culture fit" creates homogenous teams that stifle creativity and produce the same results. To innovate, actively recruit people who challenge the status quo and think differently. A "culture mismatch" introduces the friction necessary for breakthrough ideas.

By adding resilience as a core hiring criterion, Pinterest naturally attracts diverse candidates from non-traditional backgrounds who have overcome adversity. This focus shifts hiring away from traditional signals of success, increasing diversity and bringing in employees who are better equipped for business challenges.

In rapidly evolving fields like AI, pre-existing experience can be a liability. The highest performers often possess high agency, energy, and learning speed, allowing them to adapt without needing to unlearn outdated habits.

Instead of recruiting for a job spec, Cursor identifies exceptional individuals and "swarms" them with team attention. If there's mutual interest, a role is created to fit their talents. This talent-first approach, common in pro sports, prioritizes acquiring top-tier people over filling predefined needs.