The famous phrase wasn't organic. It was heavily promoted in a 1961 NBC special starring Groucho Marx, sponsored by DuPont, which had a significant stake in General Motors. This campaign successfully shaped public perception and cemented the car's cultural dominance.

Ferrari's often-criticized press photos for new cars may serve a strategic purpose. By presenting a basic "canvas," they encourage their clientele to engage in extensive, tasteful customization. This user-generated design becomes a key part of the brand's appeal, unlike competitors who present a more finished product.

While mass-market wine sales are in a secular decline, the fine wine category is behaving like a luxury good. Similar to Swiss watches in a digital era, top-tier wines are retaining value as status symbols, creating a stark bifurcation in the overall market.

The pursuit of luxury items, like a Lamborghini, often stems from a desire for external validation, which is fleeting. Such a purchase will only bring lasting joy if it connects to a deep, intrinsic passion—like a love for automotive engineering—rather than an attempt to buy happiness or status.

The recurring legal battles over license plates stem from their unique dual nature. They are government-issued documents displayed on private vehicles, creating a contested space where both the state and the individual driver can lay claim to the message, forcing courts to define the boundary between personal and government expression.

As automobile travel for leisure surged in the 1920s, states saw a new marketing opportunity. They began converting utilitarian license plates into promotional tools to compete for tourist dollars, advertising natural wonders and local industries on a medium that traveled across the country.

The first advertising license plate featured a giant potato. This innovative but polarizing design was detested by many Idahoans, especially those in non-potato-growing regions, who found the association an embarrassment. The state abandoned the design after just one year due to the public backlash.

Without a central institution like a 'Smithsonian of License Plates,' the physical history of their design and evolution is preserved primarily in the private collections of hobbyists. These amateurs act as de facto archivists for a niche but revealing slice of American material culture that official institutions often overlook.

While 99% of luxury car purchase decisions start online, less than 1% of transactions happen there. Companies like DuPont Registry are bridging this gap by creating trusted platforms for sight-unseen purchases, catering to a new generation of enthusiasts who prioritize access and convenience over physical inspection.