Beyond displacing current workers, AI will lead to hiring "abatement," where companies proactively eliminate roles from their hiring plans altogether. This is a subtle but profound workforce shift, as entire job categories may vanish from the market before employees can be retrained.

Organizations that default to treating AI as an IT-led initiative risk failure. IT's focus is typically on security and risk mitigation, not growth and innovation. AI strategy must be owned by business leaders who can align its potential with customer needs, talent decisions, and overall company growth.

Firms are attributing job cuts to AI, but this may be a performative narrative for the stock market rather than a reflection of current technological displacement. Experts are skeptical that AI is mature enough to be the primary driver of large-scale layoffs, suggesting it's more likely a convenient cover for post-pandemic rebalancing.

The conversation around AI and job reduction has moved from hypothetical to operational. Leaders are being instructed by boards and investors to prepare for 10-20% workforce cuts, ready to be executed. This isn't a future possibility; it's an active, ongoing preparation phase within many large companies.

Wharton Professor Ethan Malek argues that during a technological revolution, using efficiency gains to fire people is a mistake. The winning strategy is to treat AI as a capacity gain, empowering existing teams to innovate and create new advantages that were previously impossible.

The focus on AI automating existing human labor misses the larger opportunity. The most significant value will come from creating entirely new types of companies that are fully autonomous and operate in ways we can't currently conceive, moving beyond simple replacement of today's jobs.

Fears of AI-driven mass unemployment overlook basic capitalism. Any company that fires staff to boost margins will be out-competed by a rival that uses AI to empower its workforce for greater output and market share, ensuring AI augments jobs rather than eliminates them.

While AI-driven efficiency is an obvious first step, it often results in workforce reduction if company growth is flat. True differentiation and sustainable advantage come from using AI for innovation—creating new products, markets, and business models to fuel growth.

Wharton Professor Ethan Malek argues that firms using AI for efficiency gains by firing staff are misreading the moment. In a technological revolution, the smarter move is to view AI as a capacity gain—using the freed-up human potential to innovate, gain new advantages, and outmaneuver competitors.