Contrary to evolutionary psychology's emphasis on matching 'mate value' (e.g., a 7 with a 7), research shows that mismatched couples (e.g., an 8 with a 5 in attractiveness) are no more likely to break up, be unhappy, or cheat. The initial perceived value difference does not predict long-term relationship success.

The concept of a vast 'mating marketplace' driven by immediate value signals is a recent phenomenon. Evolutionarily, humans formed bonds based on long-term compatibility within small, familiar tribes, suggesting that today's dating apps create an unnatural and potentially detrimental dynamic.

In intimate relationships, arguing over objective facts is a recipe for disaster. According to therapist Terry Real, "objective reality has no place in intimate relationships." Trying to prove your point with logic ignores your partner's emotional experience and only escalates conflict. Focus on feelings, not facts.

When someone says they're turned off by 'nice guys,' it often means their nervous system equates the feeling of love with a fight-or-flight response. Consistency and safety feel boring because they don't trigger the familiar anxiety and chase dynamic learned from past relationships or childhood.

Historically, the male-female bond was a clear exchange of protection and resources for nurturing and family-building. In the safe, prosperous West, these needs are less urgent, dismantling the traditional incentives for partnership and leading to widespread confusion about relationship roles.

Evolutionarily, pair-bonding is crucial for survival. Yet, in conflict, the immediate gratification of "winning" often feels more compelling than maintaining connection. Recognizing this internal conflict—"you can be right or you can be happy"—is key to prioritizing the relationship's long-term health.

Strong initial chemistry is often mistaken for genuine compatibility, leading people to commit prematurely. The subsequent attempt to change a partner to fit a preconceived vision inevitably breeds resentment and conflict when values are discovered to be misaligned.

The success of a long-term relationship is better predicted by how partners handle conflict and disagreement than by how much they enjoy good times together. People are more likely to break up due to poor conflict resolution than a lack of peak experiences.

Conflict avoidance is not a sign of a healthy relationship. True intimacy is built through cycles of 'rupture and repair,' where disagreements are used as opportunities for deeper understanding. A relationship without conflict may be fragile, as its ability to repair has never been tested.