For executives hesitant to post, a great starting strategy is to commit to only commenting on five posts per day for a few months. This builds comfort with the platform and grows their network before they have to create original content.

To maximize visibility and build relationships, you must give more than you take on LinkedIn. For every piece of content you post, you should engage (like or comment) on ten other people's posts. This not only satisfies the algorithm but also makes you matter to prospects before you ever ask for anything.

Contrary to advice suggesting hours of daily commenting, the return on investment is fractional. Instead, cap commenting at 10-15 minutes per day. Use LinkedIn's bell icon to prioritize notifications from key customers and prospects, ensuring your limited time is spent on high-impact engagement.

Treat your LinkedIn profile, especially the 'featured' section, as your primary sales page. It should clearly show prospects how to buy from you, rather than highlighting past achievements or your most viral personal post. Don't optimize for vanity, optimize for conversion.

LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.

A simple, often overlooked setting—activating "Professional Mode"—instantly gives your LinkedIn profile powerful free features. These include the ability to publish a native newsletter and create a microsite-style landing page directly on your profile to showcase case studies, videos, and pitch decks.

Treat your LinkedIn profile with the same care as a house's curb appeal. The banner behind your profile picture is valuable, free real estate for communicating your brand and value proposition. Leaving it blank is a critical missed opportunity that undermines your professional presence.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

For time-strapped professionals, a focus on leaving strategic, high-value comments can yield more reach than creating original posts. With LinkedIn increasing the visibility of comment threads and providing impression metrics for comments, this has become a legitimate and highly efficient strategy for engagement and personal branding.