In the 1860s, a power vacuum in Sicily coincided with a global craze for lemons, making orchards more profitable than French vineyards. A new organization emerged not to grow lemons, but to run extortion and protection schemes on the lucrative trade, evolving into the mafia.

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In heavily regulated or legally ambiguous industries, a founder's most valuable asset can be political connections. One startup literally used a pitch deck slide showing its co-founder with prominent politicians to signal their ability to influence future legislation in their favor. This represents a stark, real-world "crony capitalism" business strategy.

The Froyo industry's previous decline wasn't due to a lack of demand, but a surplus of supply. The business model—low-cost self-serve machines and minimal labor needs—was so attractive and easy to replicate that it led to oversaturation. The industry essentially became a victim of its own success.

Established industries often operate like cartels with unwritten rules, such as avoiding aggressive marketing. New entrants gain a significant edge by deliberately violating these norms, forcing incumbents to react to a game they don't want to play. This creates differentiation beyond the core product or service.

Coca-Cola gave away bottling rights for free in a perpetual contract. This seemingly terrible deal offloaded capital expenditure and operational complexity, enabling rapid, asset-light scaling through a franchised network of local entrepreneurs who built the distribution system.

Coca-Cola thumbnail

Coca-Cola

Acquired·3 months ago

Early ventures into legally ambiguous or "get rich quick" schemes can be an effective, albeit risky, training ground. This "gray hat phase" forces rapid learning in sales, marketing, and operations, providing valuable lessons that inform more legitimate, scalable businesses later on.

The most lucrative exit for a startup is often not an IPO, but an M&A deal within an oligopolistic industry. When 3-4 major players exist, they can be forced into an irrational bidding war driven by the fear of a competitor acquiring the asset, leading to outcomes that are even better than going public.

As a young ice cream vendor at Philadelphia's Veterans Stadium, Cramer's first entrepreneurial venture was a lesson in market control. He paid off the other vendors to stay out of his section, the upper-deck 700 level, creating a local monopoly and ensuring he captured all the sales in that territory.

Rockefeller created a refiners' association, predicting its failure due to the members' lack of discipline. As its president, he gained full access to his competitors' financials and operations. This allowed him to identify competent operators to acquire as partners and weaker ones to eliminate, all under the guise of cooperation.

The successful anti-slavery movement in Britain was founded primarily by entrepreneurs who applied their skills in scaling companies and operations to a moral cause. This historical example shows that business acumen is a powerful, and perhaps essential, tool for large-scale social change.

Facing hundreds of "something-cola" imitators, Coca-Cola waged a massive legal war using the new Federal Trademark Act. They successfully argued, all the way to the Supreme Court, that "cola" was not a generic beverage type but an integral part of their unique, trademarked brand, effectively litigating an entire category into submission.

Coca-Cola thumbnail

Coca-Cola

Acquired·3 months ago