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Despite numerous headwinds like high inflation and rising interest rates, consumers have continued to spend. This suggests a potential structural shift where consumers, fueled by wealth gains, are more willing to power through challenges by drawing down savings rather than cutting back.
The resilience of consumer spending, despite weak employment growth, is driven by affluent consumers liquidating assets or drawing down cash. This balance sheet-driven consumption explains why traditional income-based models (like savings rates) are failing to predict a slowdown.
While many households struggle, data showing a 9% year-over-year growth in OpenTable seated diner reservations points to a resilient, high-spending consumer segment. This divergence in spending habits is a key real-time indicator of a "K-shaped" economy, where the affluent are far less affected by broader economic pressures.
E-commerce and online platforms are more than just a sales channel; they are a primary reason for consumer resilience. Digital tools provide consumers with greater spending flexibility and enhanced price discovery capabilities. This allows them to better manage their budgets and tolerate inflationary pressures by finding the best value, thus sustaining spending.
Contrary to popular belief, the U.S. consumer shows weakness. Nominal goods consumption is up only 3.5% over the last year, and real spending is below 2%. This indicates that price inflation is primarily driven by supply shocks, not strong demand, challenging the narrative of a resilient consumer.
Official data misses a key driver of consumer strength: a "stealth" wealth transfer from Boomer parents to their adult children. This support, covering big-ticket items like vacations and childcare, frees up income and explains consumer resilience despite low official savings rates and lackluster income growth.
Beneath the surface of AI-driven growth, the US consumer is strained. Real income growth is flat, and spending is sustained only by a rapidly falling savings rate, now at pre-2008 crisis lows. This indicates the economy is more fragile than headlines suggest and vulnerable to a spending pullback.
Consumer resilience is propped up by a 'three-legged barstool': 1) 'Stealth' wealth transfers from Boomer parents, 2) significant wealth effects from a decade-plus market expansion, and 3) a large cohort of homeowners who no longer have a mortgage, freeing up substantial cash flow.
Aggregate US consumer strength is misleadingly propped up by the top 40% of upper-income households, whose spending is buoyed by appreciating assets. This masks weaknesses among lower- and middle-income groups who are more affected by inflation, creating a narrowly driven economic expansion.
Despite widespread reports of a consumer pullback, actual spending data reveals the opposite. Holiday sales saw a 7% year-over-year increase, even in high-ticket categories. This indicates a significant divergence between how consumers say they feel about the economy and their actual purchasing behavior.
Pundits predicting a recession based on dwindling consumer savings are missing the bigger picture: a $178 trillion household net worth. This massive wealth cushion, 6x the size of the US economy, allows for sustained spending even with low income growth, explaining why recent recession calls have failed.