Beyond 'fight or flight,' Mercy Corps' CEO identifies a third, more dangerous crisis response: 'freeze.' She argues that holding still or failing to adapt guarantees a slow demise. For leaders facing existential threats, radical rethinking is the only viable path forward, even when the future is uncertain.

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Mercy Corps' CEO highlights a nuanced form of organizational grief: it's not just mourning what was lost, but also the future that 'could have been.' Acknowledging the death of a planned strategy, like a major rebrand or expansion, is a critical step for leaders and teams to process major setbacks and move forward.

Reflecting on Walmart's multi-year transformation, CEO Doug McMillan identifies the most common leadership pitfall: delaying actions you instinctively know are right. He advises leaders to trust their gut and move quickly, as organizations are often more capable of handling rapid change than perceived.

Under pressure, organizations tend to shut down external feedback loops for self-protection. This creates a "self-referencing" system that can't adapt. Effective leadership maintains permeable boundaries, allowing feedback to flow in and out for recalibration, which enables smarter, systems-aware decisions.

In a crisis, the instinct is to shout louder and match escalating chaos. True leadership involves 'energetic jujitsu': deliberately slowing down and bringing calmness to the situation. This rare skill is more powerful than simply increasing intensity.

Using the story of a closed factory, Hamdi Ulukaya illustrates that what initially appears to be a devastating event can become a catalyst for unprecedented positive change. This leadership mindset reframes challenges not as setbacks to be endured, but as chances to rebuild stronger.

Instead of tightening control during a crisis, CEO Jada McKenna deliberately handed off critical decisions to team members who weren't as involved in the initial trauma of layoffs. This strategy diffused leadership away from the most exhausted executives, giving them a needed break and preventing deeper burnout.

Many brands retreat to safety during turmoil. However, a true existential crisis can be a unique opportunity, forcing teams to abandon failing playbooks and embrace the unorthodox, high-risk creative ideas that would otherwise be rejected by the system.

When facing an existential business threat, the most effective response is to suppress emotional panic and adopt a calm, methodical mindset, like a pilot running through an emergency checklist. This allows for clear, logical decision-making when stakes are highest and prevents paralysis from fear.

When strategic direction is unclear due to leadership changes, waiting for clarity leads to stagnation. The better approach is to create a draft plan with the explicit understanding it may be discarded. This provides a starting point for new leadership and maintains team momentum, so long as you are psychologically prepared to pivot.

In volatile times, the instinct is to act decisively and quickly. Brené Brown argues the more effective approach is to pause, assess the situation holistically (like a soccer player controlling the ball), and then make a strategic move. This prevents reactive, scarcity-driven decisions that often backfire.