Horowitz argues that the critical failure mode for founders isn't making mistakes, but the subsequent loss of confidence. This leads to hesitation on necessary but painful decisions, like reorgs, creating a power vacuum and political chaos that ultimately sinks the company.

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Founders often fall into damaging extremes. Some constantly chase novelty and never commit, while others cling to their comfort zone (e.g., coding) and neglect vital business needs like sales. The goal is to find a balance, pushing boundaries when necessary but also focusing to execute.

The most significant founder mistakes often arise from abandoning one's own judgment to do what is conventionally expected. Jason Fried notes that these errors feel worse because you aren't just failing, you're failing while trying to be someone else, which undermines the core identity of your company.

The most common failure mode for a founder-CEO isn't a lack of competence, but a crisis of confidence. This leads to hesitation on critical decisions, especially firing an underperforming executive. The excuses for delaying are merely symptoms of this confidence gap.

A founder must simultaneously project unwavering confidence to rally teams and investors, while privately remaining open to any evidence that they are completely wrong. This conflicting mindset is essential for navigating the uncertainty of building a startup.

All founders make high-impact mistakes. The critical failure point is when those mistakes erode their confidence, leading to hesitation. This indecisiveness creates a power vacuum, causing senior employees to get nervous and jockey for position, which spirals the organization into a dysfunctional, political state.

VCs can handle pivots and financial struggles. Their primary nightmare is a founder who quits. A startup's ultimate survival hinges on the founder's psychological resilience and refusal to give up, not just market or product risk.

The most paralyzing decisions for a leader aren't clear-cut choices but dilemmas where every path is painful. Ben Horowitz's decision to take his company public with minimal revenue was a bad idea, but the alternative—bankruptcy—was worse. The key skill is choosing the 'slightly better' path in the abyss, despite the guaranteed negative feedback.

When a startup fails due to team issues, the root cause isn't the underperforming employee. It's the CEO's inability to make the hard, swift decision to fire them. The entire team knows who isn't a fit, and the leader's inaction demotivates and ultimately drives away top performers.

The number one reason founders fail is not a lack of competence but a crisis of confidence that leads to hesitation. They see what needs to be done but delay, bogged down by excuses. In a fast-moving environment, a smart decision made too late is no longer a smart decision.

Founders from backgrounds like consulting or top universities often have a cognitive bias that "things will just work out." In startups, the default outcome is failure. This mindset must be replaced by recognizing that only intense, consistent execution of uncomfortable tasks can alter this trajectory.

Founder Hesitation, Not Incompetence, Is the Primary Cause of Startup Failure | RiffOn