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The panic-inducing Citrini paper, which caused a market sell-off, assumes a static economy where AI only destroys jobs. It completely ignores historical precedents where new efficiencies unlock unforeseen demand and create entirely new industries, a concept similar to the Jevons paradox.
Drawing on Frédéric Bastiat's "seen and unseen" principle, AI doomerism is a classic economic fallacy. It focuses on tangible job displacement ("the seen") while completely missing the new industries, roles, and creative potential that technology inevitably unlocks ("the unseen"), a pattern repeated throughout history.
As technology made marketing tasks more efficient (e.g., Google Ads), it democratized access, causing a 5x increase in marketing jobs since the 1970s. Box's CEO argues AI will have a similar effect on all knowledge work by lowering costs, which will dramatically increase overall demand for that work.
Increased developer productivity from AI won't lead to fewer jobs. Instead, it mirrors the Jevons paradox seen with electricity: as building software becomes cheaper and faster, the demand for it will dramatically increase. This boosts investment in new projects and ultimately grows the entire software engineering industry.
Fears of mass unemployment from AI overlook a key economic principle: human desire is not fixed. As technology makes existing goods and services cheaper, humans invent new things to want. The Industrial Revolution didn't end work; it just created new kinds of jobs to satisfy new desires.
AI makes tasks cheaper and faster. This increased efficiency doesn't reduce the need for workers; instead, it increases the demand for their work, as companies can now afford to do more of it. This creates a positive feedback loop that may lead to more hiring, not less.
The focus on AI automating existing human labor misses the larger opportunity. The most significant value will come from creating entirely new types of companies that are fully autonomous and operate in ways we can't currently conceive, moving beyond simple replacement of today's jobs.
The narrative of AI destroying jobs misses a key point: AI allows companies to 'hire software for a dollar' for tasks that were never economical to assign to humans. This will unlock new services and expand the economy, creating demand in areas that previously didn't exist.
Contrary to fears of mass unemployment, AI will create new industries and roles. While transitional unemployment will occur, the demand for more energy, AI-related regulation (e.g., government lawyers), and new leisure sectors will generate significant job growth, offsetting the displacement from automation.
Even if AI triples productivity growth, the resulting job churn would only equal that of 1870-1930. That period is historically remembered as one of vast opportunity and creation of new industries, suggesting fears of a jobless future are misplaced.
The Jevons Paradox observes that technologies increasing efficiency often boost consumption rather than reduce it. Applied to AI, this means while some jobs will be automated, the increased productivity will likely expand the scope and volume of work, creating new roles, much like typewriters ultimately increased secretarial work.